- First Name
- Mark
- Joined
- Sep 1, 2020
- Threads
- 12
- Messages
- 326
- Reaction score
- 875
- Location
- Lancaster, CA
- Vehicle(s)
- 21 Ford Ranger Lariat FX4, 18 Subaru Outback
- Your Bronco Model
- Outer Banks
I was just pointing out that if GM had beat Ford to market with a real off roader there would have been a smaller potential market for Ford to justify the expense of bringing a new vehicle to production. These vehicles are really lifestyle vehicles with a limited total market. At least 1/3rd of the Bronco sales are people who would have otherwise purchased a Wrangler. Last years sales data seems to confirms this. GM would probably want to be able to sell at least 100k real Blazers to justify the upfront expense. What's the total market size for hardcore off road vehicles? IDK but I doubt the market size would just go up because GM made a real Blazer. So GM would be working to get customers from the existing base already filled with Jeep and Ford.I'm glad GM decided not to make a Blazer, everything they remake ends up
Reality is something like the Ford Ranger will do most things the Bronco or Wrangler can do. No removable top or doors but better cargo and towing. Given a fairly limited market it probably doesn't make financial sense for Ford.
Sounds a little silly, doesn't it? Ford made their own market with the 6G, just like it did with the 1G, and just like GM did with the Blazer all those years ago. GM doesn't need anyone to make apologies for their failures. They had their chance to rectify decades of trash, and chose to double down instead.
I wouldn't say Ford "made their own market". Ford saw an existing market that Jeep dominated with the Wrangler and made the right call that a better overall vehicle could take away Wrangler sales and generate new ones.
So GM is looking at their vehicles and seem to have said there's not enough market to justify the expense. The new Colorado/Canyon platform would probably lend itself nicely to a real Blazer but there probably just isn't enough potential customer to make it work. There's probably other reasons as well such as CAFE standards.
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