If the SAS/LUX/MIC is going to push a lot of us into 2024 with no PP - what are you going to do?

[Maximus3311]

Ford has said all along, no price protection past 2023.
On the other hand, Ford still has 8+ months of scheduling left for 2023.

They also (through my dealer - haha I know take a drink) said that all old reservations were going to be built by the end of this year. They'll have had close to 3 years to build my Badlands. Meanwhile people who ordered the same thing well over a year later than mine have had their Broncos for quite a while.

If they don't want my money that's fine - I'll take my business elsewhere. Now I know I'm just one person (and I know that as a single customer I have essentially zero impact)...but I would imagine there are a number of people just like me who won't ever consider a Ford again. I know no one in my family will either. My BIL and one of my buddies were waiting to see how I liked my Bronco and were probably each going to order one. So just from me that's a minimum of 3 Broncos that won't get ordered. Ditto any other vehicle from Ford. There are plenty of other good options out there.

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[Thiskers]

Based on what was just posted no PP for next year.
I’m pretty damn angry and about ready to walk just on principle.

I wouldn't blame a single person for doing that.

 

[Maximus3311]

I see two options for Ford. They can irritate and put-off those loyal Ford buyers which have waited up to two years since placing their order and being told now that they need to modify and remove options from their order to receive their Bronco, or, they can piss off potential buyers that choose to order a Bronco now but are unable to place an order until 2024 due to the current order banks being closed.

For me, the solution is simple - take care of the loyal customers who have stood by Ford and get their full orders completed whether they are 2023 vehicles or 2024. You can't many everyone happy here - but common sense tells you to go with the ones that have remained loyal to you the past couple of years. Take care of them first.

In an ideal world your post makes tons of sense. Unfortunately I think that, if we've seen anything, it's that the people managing this have zero common sense.

This announcement is going to go over like a lead balloon.

 

[Brownmule247]

In an ideal world your post makes tons of sense. Unfortunately I think that, if we've seen anything, it's that the people managing this have zero common sense.

This announcement is going to go over like a lead balloon.

I’m a 45 (or more) year ex-Ford (depending on how Ford handles this)customer and 35 year customer with the same Dealership (Sam Pack in Carrollton). If Ford decides to do what I hear they will do………I’m DONE!!

 

[rtazz17]

Already looking at Rubicon 392s. There are a few locally. Not going to be one of those hopeless idiots waiting a year or two for my fucking order.

Sure………

 

[rtazz17]

They also (through my dealer - haha I know take a drink) said that all old reservations were going to be built by the end of this year. They'll have had close to 3 years to build my Badlands. Meanwhile people who ordered the same thing well over a year later than mine have had their Broncos for quite a while.

If they don't want my money that's fine - I'll take my business elsewhere. Now I know I'm just one person (and I know that as a single customer I have essentially zero impact)...but I would imagine there are a number of people just like me who won't ever consider a Ford again. I know no one in my family will either. My BIL and one of my buddies were waiting to see how I liked my Bronco and were probably each going to order one. So just from me that's a minimum of 3 Broncos that won't get ordered. Ditto any other vehicle from Ford. There are plenty of other good options out there.

Thats the thing. Nobody cares about return customers now. They know people will get shit on and come back. Look at last 3 yrs. (March 2020 forward)..Everyone shit on and people keep asking for more.

 

[stonerdoom]

I see two options for Ford. They can irritate and put-off those loyal Ford buyers which have waited up to two years since placing their order and being told now that they need to modify and remove options from their order to receive their Bronco, or, they can piss off potential buyers that choose to order a Bronco now but are unable to place an order until 2024 due to the current order banks being closed.

For me, the solution is simple - take care of the loyal customers who have stood by Ford and get their full orders completed whether they are 2023 vehicles or 2024. You can't make everyone happy here - but common sense tells you to go with the ones that have remained loyal to you the past couple of years. Take care of them first.

While this seems the logical response, it's not even on their radar. They simply don't care. The quicker they disperse us, the better. They will sell these suped up trucks next model year for even more money. And they will sell. This is all nonsense. FORD did this purposefully and knowingly. They used us for hype with 100K reservations. How many got filled? Just shameful after waiting 916 days. I can't even believe that they are pulling this shit at this point.

 

[Brownmule247]

If you read that recent thread by Dixie, it says below but not hanging on words TOO much, but the NOT followed by AND means to me that if you don’t change your order and keep waiting, there might be a chance by year end it’s built anyway. IDK…maybe I’m reaching/dreaming/hopeful

If you have a HARDTOP, SASQUATCH package or LUX package, if you are NOT willing to concede and go into something else, AND your order doesn’t get built in ‘23, your order will get cancelled!

I’m not waiting for an “if I go into production this year” then get cancelled if it doesn’t, if that’s what @Ford is going to do I’m not gambling on a Bronco that may not be EXACTLY what I ordered back in 2021!

 

[Maximus3311]

Thats the thing. Nobody cares about return customers now. They know people will get shit on and come back. Look at last 3 yrs. (March 2020 forward)..Everyone shit on and people keep asking for more.

Some people will. I won’t. I had a bad experience with Jeep back in 1999. Boycotted for life. The hell with them. And double that for Ford if they go through with this.

Again I know I’m just one person and I don’t matter. But there are a lot of people in my situation. And a lot of people watching how Ford treats their customers.

the Toyota TRD trims look pretty good to me right out of the box. And they don’t seem to have nearly the quality issues these Broncos are having. So it’s not like we don’t have options.

 

[Brownmule247]

Ford has said all along, no price protection past 2023.
On the other hand, Ford still has 8+ months of scheduling left for 2023.

@Ford is probably counting on cancellations in order to meet production!

 

[stonerdoom]

If you read that recent thread by Dixie, it says below but not hanging on words TOO much, but the NOT followed by AND means to me that if you don’t change your order and keep waiting, there might be a chance by year end it’s built anyway. IDK…maybe I’m reaching/dreaming/hopeful

If you have a HARDTOP, SASQUATCH package or LUX package, if you are NOT willing to concede and go into something else, AND your order doesn’t get built in ‘23, your order will get cancelled!

You are hanging on to words. Do you have any faith in this notion? FORD has ZERO credibility. I have waited 916 days. They do not communicate. They have no transparency. They are paying you very little to gamble. This is nuts! We don't even know how this affects 2DR. There were over 100K reservations in 2020 at launch. Do we have any notion how many were filled or how many came after and how many of those got filled/are left. And, now stay with me, you watch.... after this purging next week, THEY WILL reopen the order banks with a quickness. If they do, you will know I was correct.

 

[stonerdoom]

@Ford is probably counting on cancellations in order to meet production!

They are meeting production with or without reservations. They are making dealer stock. Reservations just get in the way. That's what we are. An inconvenience.

 

[Brownmule247]

They are meeting production with or without reservations. They are making dealer stock. Reservations just get in the way. That's what we are. An inconvenience.

Exactly!!

 

[BigFootie]

They are meeting production with or without reservations. They are making dealer stock. Reservations just get in the way. That's what we are. An inconvenience.

That’s basically what this is all about! If they wait unti the constraints free up they won’t meet their numbers. They have said for what over a year now, if you want a Bronco, get a 4 door, floppy top with tiny tires. They can make those day and night. Their awesome marketing never planned on everyone wanting hard tops and big tires along with heated leather seats and steering wheels with advanced cruise control.

 

[broncoj11]

I plan on stepping down to a Badlands. Then I’ll use the Price Protection as down payment, and the $2500 to go towards my new adv hardtop.

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