- First Name
- Tony
- Joined
- Jul 21, 2020
- Threads
- 9
- Messages
- 801
- Reaction score
- 2,703
- Location
- Lebanon, MO
- Vehicle(s)
- 2011 F150 Lariat, 2018 Ford Edge Titanium
- Your Bronco Model
- Base
Your theory is correct in a sense but not entirely. Many of the options that you can choose to have included in the invoice price will be considered Dealer Installed Options (DIO). These items will probably include things like the rock rails, bumpers, roof racks, lighting setups, etc. So your Bronco will get built and delivered when it was supposed to be, then the dealership will have the invoiced accessories installed free of charge to the customer. The non-DIO will cost you more though. So, many of those options that people will be opting into won't even be installed at the factory therefore keeping build times where they are supposed to be.Does it seem like there's a good percentage of people unwilling to make simple modifications to their future Bronco? ...that they just want it to get delivered exactly as they have it in their heads. Just my humble opinion...but that makes zero sense. How is Ford supposed to crank out all these rigs in time when they're all sooooo different? That's why they made these trims, and other factory options. It's also why they made it easy to modify with simple tools. Don't like those grey flares or top? Swap em out with some you do like. Or paint them. Or wrap them. Go crazy!! Want better lights? Go aftermarket. Or buy the signature ones from Ford and swap em out! They made it super easy for us. Which is brilliant! That's what we want. I feel like in a few years when all these sweet builds are on the road....the best ones aren't going to be standard factory options. It's going to be from the people willing to put in some work to make their rigs unique, and custom to their specific needs. The factory is getting us some really great options...but after that, it's on us to build on it. Ford, you're killin it! I can't wait til next year!!
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