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https://fordauthority.com/2025/09/f...-farley-that-suv-needs-pro-power-onboard/amp/
Farley met with enthusiasts, trail guides, conservation volunteers, and rescue teams to see how customers are using their own off-road-focused vehicles on a regular basis. Turns out, he made one particularly interesting discovery on that journey.
“Customers also shared that they want more power options, not just for the vehicle, but to run their gear at campsites and on job sites,” Farley said. “This trip helped me think hard about what to offer in the U.S. and globally as we balance capability, range, and affordability. I’m so moved by what our Bronco team has accomplished, and I can’t wait for customers to see what we do next!”
Those comments seem to indicate that Ford Bronco owners were asking Farley to add Pro Power Onboard capability to that SUV, which is something that has proven to be quite popular with owners of vehicles that it’s already available in.
Farley met with enthusiasts, trail guides, conservation volunteers, and rescue teams to see how customers are using their own off-road-focused vehicles on a regular basis. Turns out, he made one particularly interesting discovery on that journey.
“Customers also shared that they want more power options, not just for the vehicle, but to run their gear at campsites and on job sites,” Farley said. “This trip helped me think hard about what to offer in the U.S. and globally as we balance capability, range, and affordability. I’m so moved by what our Bronco team has accomplished, and I can’t wait for customers to see what we do next!”
Those comments seem to indicate that Ford Bronco owners were asking Farley to add Pro Power Onboard capability to that SUV, which is something that has proven to be quite popular with owners of vehicles that it’s already available in.
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