The reason Bronco “Raptor” won out over "Warthog"

[North7]

Technically Raptors are birds of the falcon to owl varieties... living Raptors are more salient than fossilized relics of a long dead epoch.
Some more digging and this article references design cues taken from the F22 aircraft. So neither.
https://www.musclecarsandtrucks.com...ggs-are-clever-design-details-you-might-miss/

Oh oh, someone is going to be butt hurt when you tell them their F-150 Rator has vestiges of the F-22 warplane on it.

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[Exomodo]

Oh oh, someone is going to be butt hurt when you tell them their F-150 Rator has vestiges of the F-22 warplane on it.

American boys don't need then around anyhow...

 

[Rusty Sheckelford]

Same with guns.

We used to have cool names like Detective Special, Combat Magnum, Police Positive, Highway Patrolman, Python, Anaconda, Deerslayer, Stakeout, Bren 10...

Now it's all soyboy number+letter designations.

Are you telling me you wouldn't buy a hi-point Yeet Cannon?

 

[UNBROKN]

Since that meme directly references the taking of human lives, its use could be considered to be in bad taste by many, including this writer.

The author of the article can go suck an egg. Warthog - BRRRRRRT! - FREEDOM!

 

[bajabronco57]

Is this an argument between whether horse pig or horse dino sounds cooler?

If that's the case I vote Man Bear Pig.

 

[The Pope]

Using Raptor instead of Warthog just proves that @Ford Motor Company the Marketing Department are CLUELESS in how to select people for a marketing study for such an iconic vehicle.

@Ford Motor Company have said that they are wanting F-Series, Mustang & Bronco Vehicle Lines or Families of vehicles so to say, so why overlap a Sub-Set Name between them???

F-Series -> Raptor, Lighting, King Ranch......
Mustang Series -> Cobra, King Cobra, King Snake, GT, Bullet..... and a few others...
Bronco Series -> Warthog

 

[North7]

Using Raptor instead of Warthog just proves that @Ford Motor Company the Marketing Department are CLUELESS in how to select people for a marketing study for such an iconic vehicle.

@Ford Motor Company have said that they are wanting F-Series, Mustang & Bronco Vehicle Lines or Families of vehicles so to say, so why overlap a Sub-Set Name between them???

F-Series -> Raptor, Lighting, King Ranch......
Mustang Series -> Cobra, King Cobra, King Snake, GT, Bullet..... and a few others...
Bronco Series -> Warthog

If we have learned one thing from watching Ford marketing in this pre and post launch for the last two years, they are clueless on many things, but then again, we know the reason why...

 

[Ig_bronco]

Old news. Folks at Ford said this month's ago saying no one would recognize the name hence they didn't like it. Unsure as to why it's on the front page of this site again

 

[LowerSlowerDelaware]

Good thing folks don’t know about the OV-10 Bronco

They be all upset about their trucks being named for a Recon/Light Attack bird instead of a real deal Attack or Fighter.

 

[VegasJason]

Evidently, Warthog was not chosen because they thought people wouldn’t understand the meaning.

I’m my opinion, this was a mistake on Ford’s part. Warthog was the way to go and would be the beginning of a new icon for the Bronco brand. Instead, they are tethering Bronco back to parent brand Ford.

At this point, the only thing I could see happening is Ford calling the 37” package the, “Warthog Package”.

It would result in people just referring to 37” Broncos as Warthogs. Kind of like how Dodge Ram Cummins Diesel is just referred to as a Cummins. Or a Mustang GT is referred to as a 5.0.

The package/option transcends the original name of the product. I’m sure you guys can think of several other examples.

https://www.carscoops.com/2021/12/w...-warthog-for-the-high-performance-bronco/amp/​

​

Why The “Raptor” Won Out Over “Warthog” For The High-Performance Bronco​

​

Although I’m sure no one minds what it’s called so long as it’s good, for a long time, it looked like Ford might confer the title “Warthog” on its high-performance Bronco instead of “Raptor.”​

​

Indeed, the automaker went through the trouble of filing a patent application for the name and even put some references to the name in its camouflage. And yet, after all that, Ford decided to borrow the F-150’s Raptor designation.​

​

In the end, Mark Grueber, marketing manager for the Ford Bronco, told Muscle Cars & Trucks that it was that familiarity that made the decision.​

​

“People have a general sense of what a Raptor is,” said Grueber. “There’s a ton of equity in the Raptor name now that it’s been out in the marketplace a dozen years, and I think it’s easily understood what that brand means. And that’s what is most important. It was developed and intended to be a Raptor.”​

​

Indeed, the truck’s success took the world by storm, leading to competitors like the Ram 1500 TRX. Now in its third generation, the F-150 Raptor is a well-established brand with plenty of cachet.​

​

“I do think it’s a unique time in the automotive space right now,” Grueber said. “My first exposure was as the F-150 brand manager, and I helped launch the original Raptor… nobody saw it coming, and when it came you couldn’t get it for years.”​

​

The Warthog name, on the other hand, has some pretty strong connotations that aren’t necessarily related to Ford. The “Warthog,” of course, is the name of the military troop vehicle in the Halo series.​

​

It’s also the name of a warplane used by the U.S. Air Force. Indeed, hidden in the Bronco Raptor’s camouflage is the term “BRRRT,” seemingly a reference to a meme that, according to Know Your Meme, attempts to imitate the sound plane’s guns. Since that meme directly references the taking of human lives, its use could be considered to be in bad taste by many, including this writer.​

This is another example of design review by democracy killing good ideas. We in the industry as designers and marketers come up with killer ideas, that are fully thought out from concept to execution. Only to get axed in the back room by a team of execs around a table that look at data points, and brand recognition numbers to determine the outcome of the design.
This is where data infects data execution. And overall lack of willingness to create a new stronger brand, you attach it to an already established brand, in which you inevitably water down the meaning of the former establishment.

 

[J2D]

I wish they would have stuck with the Warthog name as it's unique and tough, but I get why Raptor won out. It's a brand in it's own and carries some cache. Everyone in the truck world knows what a "Raptor" is and means.

 

[njAK84]

Honestly I’m still trying to wrap my ahead around someone green-lighting a vehicle name that consists of two categorically opposed animals. Kinda feel like someone fell asleep at the wheel on that one…

All I see is “horse dinosaur”

 

[North7]

Honestly I’m still trying to wrap my ahead around someone green-lighting a vehicle name that consists of two categorically opposed animals. Kinda feel like someone fell asleep at the wheel on that one…

All I see is “horse dinosaur”

Perhaps a better understand of history would help.

A-10 Warthog

F-22 Raptor

OV-10 Bronco

 

[njAK84]

Perhaps a better understand of history would help.

 

[BigMeatsBronco]

Evidently, Warthog was not chosen because they thought people wouldn’t understand the meaning.

I’m my opinion, this was a mistake on Ford’s part. Warthog was the way to go and would be the beginning of a new icon for the Bronco brand. Instead, they are tethering Bronco back to parent brand Ford.

At this point, the only thing I could see happening is Ford calling the 37” package the, “Warthog Package”.

It would result in people just referring to 37” Broncos as Warthogs. Kind of like how Dodge Ram Cummins Diesel is just referred to as a Cummins. Or a Mustang GT is referred to as a 5.0.

The package/option transcends the original name of the product. I’m sure you guys can think of several other examples.

https://www.carscoops.com/2021/12/w...-warthog-for-the-high-performance-bronco/amp/​

​

Why The “Raptor” Won Out Over “Warthog” For The High-Performance Bronco​

​

Although I’m sure no one minds what it’s called so long as it’s good, for a long time, it looked like Ford might confer the title “Warthog” on its high-performance Bronco instead of “Raptor.”​

​

Indeed, the automaker went through the trouble of filing a patent application for the name and even put some references to the name in its camouflage. And yet, after all that, Ford decided to borrow the F-150’s Raptor designation.​

​

In the end, Mark Grueber, marketing manager for the Ford Bronco, told Muscle Cars & Trucks that it was that familiarity that made the decision.​

​

“People have a general sense of what a Raptor is,” said Grueber. “There’s a ton of equity in the Raptor name now that it’s been out in the marketplace a dozen years, and I think it’s easily understood what that brand means. And that’s what is most important. It was developed and intended to be a Raptor.”​

​

Indeed, the truck’s success took the world by storm, leading to competitors like the Ram 1500 TRX. Now in its third generation, the F-150 Raptor is a well-established brand with plenty of cachet.​

​

“I do think it’s a unique time in the automotive space right now,” Grueber said. “My first exposure was as the F-150 brand manager, and I helped launch the original Raptor… nobody saw it coming, and when it came you couldn’t get it for years.”​

​

The Warthog name, on the other hand, has some pretty strong connotations that aren’t necessarily related to Ford. The “Warthog,” of course, is the name of the military troop vehicle in the Halo series.​

​

It’s also the name of a warplane used by the U.S. Air Force. Indeed, hidden in the Bronco Raptor’s camouflage is the term “BRRRT,” seemingly a reference to a meme that, according to Know Your Meme, attempts to imitate the sound plane’s guns. Since that meme directly references the taking of human lives, its use could be considered to be in bad taste by many, including this writer.​

Too many snowflakes offended by a war-name...typical pansies.

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