- First Name
- Kris
- Joined
- Aug 6, 2020
- Threads
- 15
- Messages
- 383
- Reaction score
- 1,023
- Location
- Millwood WA
- Vehicle(s)
- 1994 Land Rover Discovery, Jeep Gladiator
- Your Bronco Model
- Badlands
Its capitalism. Ford is not hear to make your dreams come true, they are here for money. We can all wish a cheeseburger didn't cost $16 or gas cost $3-$5 or whatever, pick you pinch point. At the end of the day companies will do what drives the most profit. If that means steering people into a higher model or trim package then they have succeeded. And if you factor in the efficiency gained by grouping options togther for manufacturing then imagine what a Bronco would cost if you could buy every option alacarte? Every Bronco would be a bespoke build. It would surely drive the base price up significantly.
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