Will Bronco hold resale value like Jeep JL? Amazing numbers.

[FordFamily4Fun]

These are some amazing stats from 2022. Jeep Wrangler JL 2 door only loses 7.3% of value over 5 years. 4 door increased in value by 2% over 3 years of ownership. We are seeing the big asking over MSRP of the Bronco disappear. Will it hold its value in coming years like the Jeep JL does? https://www.jlwranglerforums.com/fo...-all-vehicles-after-5-years-ownership.104060/

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[Tricky Mike]

From 2022, right in the middle of the covid market frenzy. The same study today would look much different.

 

[FordFamily4Fun]

From 2022, right in the middle of the covid market frenzy. The same study today would look much different.

Actually, the JL 2 door only lost 7.3% of value form 2018-2022 when everything was in the Covid market frenzy. #1 resale value in the country compared to all other vehicles. I knew the JL was good, but this is really good. Hoping for the same with the Bronco. If the economy really tanks, sure all resale gets hurt, but who remains the king of the hill? I was reading posts on the JL thread. One was the Wrangler really has not changed looks much in decades, so most people can't tell if an older model is not new. Hope Ford does the same with the Bronco.

 

[Cux211]

Historically wranglers have had incredible resale/trade value even taking covid out of the equation, I had a 2015 4 door Willie’s with every option you could get on a Willie’s at the time traded in 2017 got roughly 3 grand less than what I paid for it

 

[Chrome_Pony]

The answer will depend on Ford not fucking it up, which historically, is not their strong suit.

 

[RNC]

2024 Bronco tops KBB projected 5 year overall best resale value. Jeep Wrangler is not in the top 10

see link: https://www.bronco6g.com/forum/thre...-blue-book’s-1-best-resale-value-award.90122/

 

[mattymik]

Actually, the JL 2 door only lost 7.3% of value form 2018-2022 when everything was in the Covid market frenzy. #1 resale value in the country compared to all other vehicles. I knew the JL was good, but this is really good. Hoping for the same with the Bronco. If the economy really tanks, sure all resale gets hurt, but who remains the king of the hill? I was reading posts on the JL thread. One was the Wrangler really has not changed looks much in decades, so most people can't tell if an older model is not new. Hope Ford does the same with the Bronco.

I’ve also hoped for the same. I don’t want them to change the Bronco design much in the next 15 years.

Jaguars had that going for a while — they looked timeless. But they modernized the brand and ditched the classic (maybe for the better in their case).

Dodge challenger had an iconic design, too. But they are changing that next year to something much worse IMO.

Tesla Model S (*NOT* the other Teslas IMO) also got a classic style that can and should last, and I’m assuming they won’t change it too much.

IMO one of the things I loved most about the Bronco is the classic design they created. Nailed it. Doesn’t look like it’s trying to be too modern or capture the latest trends, but instead has a timeless look while also looking modern (e.g. the signature headlights)

 

[FordFamily4Fun]

Other reasons I see for Wrangler resale. I was out driving a nice spring day in a wealthy suburb. Must have seen 20 Wranglers and one Bronco. I get people are still waiting for Broncos, but the Wrangler has become a status symbol for the upper-middle class on up like the G-Wagon for the super wealthy. Note the two of the five vehicles in the link that increased in value the past three years as used cars were two Porsche's and two Wrangler's. Porsche is an obvious status car. Also, people really modify the Wrangler, which increases resale. Ford made a smart move doing in-factory type mods like the SAS while offering models with steel bumpers, a winch, rock sliders, etc. Jeep has now countered doing the same, so that may hit their resale a bit.

 

[Coralhead]

IMO one of the things I loved most about the Bronco is the classic design they created. Nailed it. Doesn’t look like it’s trying to be too modern or capture the latest trends, but instead has a timeless look while also looking modern (e.g. the signature headlights)

That is why I like the my Base headlights. All the cutsie ring lights look just awful.

 

[Newbie]

The answer will depend on Ford not fucking it up, which historically, is not their strong suit.

True.



Bad Example below of a 2025 Mid Cycle Bronco Refresh:

 

[FordFamily4Fun]

True.



Bad Example below of a 2025 Mid Cycle Bronco Refresh:

Looks like the new EV Hummer. Terrible. Look what Ford did with the Mustang. They changed it to this bad looking squared headlight wimpy thing. Sales plummeted. Then pivoted aggressive retro-modern (like the Bronco) and the Mustang has been killing it a long time with no major changes. Keep the Bronco pretty much the same. The Wrangler has the same look, the same solid front axle for bad road handling and stiff seats and still sells with high resale. I test drove the Wrangler for the first time about 6 years ago. Could not stand the seats and handling and did not get it but they sold and resold high. Now the Bronco offers better handling and seats plus off-road chops which is why I bought it. One thing Ford can do is up the sound system. Wrangler is miles better.

 

[cbrenthus]

My crazy theory about wranglers is that they are the one vehicle where mods actually increase the resale value, thus throwing off the resale calcs

 

[Cux211]

2024 Bronco tops KBB projected 5 year overall best resale value. Jeep Wrangler is not in the top 10

see link: https://www.bronco6g.com/forum/threads/2024-bronco-wins-kelley-blue-book’s-1-best-resale-value-award.90122/

Meh that’s projected bullshit real life facts say otherwise, don’t get me wrong I hope the bronco holds value like the wrangler historically has

 

[Big Swede]

Jeep products are tanking pretty hard right now, reason they are finally starting to upgrade their interiors. I’m finding used jeeps cheaper than I have in years. Fiat Chrysler Automobiles in general are hurting, they are starting to give some sweet deals though, so will see if their new and used car market can rebound. Looked at a Ram power wagon last week, 15K off. It still hasn’t sold.

 

[CarbonSteel]

From 2022, right in the middle of the covid market frenzy. The same study today would look much different.

1000%

Jeep Wrangler's resale value is tanking all due to Stellantis' shite quality. I cannot be the only Wrangler owner to cut losses and bail on the platform after investing tens of thousands in upgrades and shite engineering "re-do's".

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