My guess is they’re comparing to MSRP, no matter where it sold. As volatile as the Bronco market is, no matter how useless it’s been….MSRP is the one constant between now and 5 yrs from now.Two interesting questions I'd be interested in answers for:
- We know comparing resale value to MSRP is useless when nothing was sold for MSRP, so how does resale value compare to actual sales price?
- How much is the data thrown off by orders that DID get sold at MSRP but then got flipped after a few months for $5k or $10k more than MSRP? That's a symptom of a constrained new car market that will not exist once production meets demand and the vehicle will follow a more typical depreciation curve.
No doubt the Bronco will hold its value well relative to other vehicles (like the Tacoma and Wrangler do), but its specific position right now is extremely unique.
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