Why are they saying Bronco's resale value is so terrible?

[indio22]

No one (with any sense) will be bailing out current ADM spenders down the road. Otherwise, I'd expect Bronco to hold value similar to Wrangler, with these two caveats: 1) If Bronco doesn't become known for issues including longer term bum hardtops, 2) If there is not some sea change with electric where petrol vehicles become less desirable. (The latter is going to eventually happen, just not sure when.)

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[1979]

If you’re keeping it long term, why does it matter?

 

[Toccoa]

With all of the issues known about 2021 Broncos, you'd be a fool to buy one in 5 years. Do a search on 2021 Bronco Issues and the future you would get a 2022 at a minimum, just to be safe.

 

[Ares]

the current economy has broken every model.

depreciation is taken from MSRP, most cars transact 5-10k under MSRP as general policy. this shows up as "depreciation", but its being paid by the OEM.

Wrangler is the exception (so is tesla) they dont put traditional incentives, so their residual % looks great.

in any case, time will tell for bronco. Wrangler enjoyed zero competition for 2 decades, and strong demand. will the bronco mean both cars will eventually need to discount to compete for the same pool of buyers? TBD. if that happens, you'll see the wrangler cost of ownership climb. If not, bronco will fall.

 

[PaulBrownSr]

If you’re keeping it long term, why does it matter?

This is how I feel. I plan on driving mine till the wheels fall off.

With all of the issues known about 2021 Broncos, you'd be a fool to buy one in 5 years. Do a search on 2021 Bronco Issues and the future you would get a 2022 at a minimum, just to be safe.

I thought there weren’t really very many differences between the 21 and 22.

 

[mdfilip]

once they build all these Broncos they will be worthless

 

[patientB]

Let's get "them" on a Zoom call to discuss. I'm good at 4 pm. Anyone have any conflicts?

 

[Rednek]

was it this guy talking?

 

[Aaonter]

I can definitely see this for any early model for sure. Put yourself as a used car buyer with all the early issues you would be crazy to buy an early model. Want to have one now, pay a premium and deal with the issues is totally understandable but I would not expect it to keep value. If I were buying something to hold and gain value in 10 years a 392 extreme rubicon would be top of my list. Last vehicles with a V8 and solid axles will be a novelty. Soon most cars will be electric with monster torque so the sounds and experience of the V8 is more important than ride and performance. A v8 mustang would also be high on my list.

 

[Tunagates]

Comparing a Wildtrak to an similarly priced Rubicon, they are saying the Bronco will depreciate double the amount of a Wrangler ($27k over 5 years vs $13k)?

I know there's a shortage now and you can sell a used one above MSRP, but I was planning to keep mine long term (5+ years) so now I'm a little concerned.

This is the dumbest shit (not directed at OP) - resale value / depreciation is based on data - there is no data for depreciation in 5 years .

 

[Toccoa]

I thought there weren’t really very many differences between the 21 and 22.

There’s not, but if you were researching a used car, the 2022 is probably going to look better to you because of all the negative stuff written about the 2021.

 

[PaulBrownSr]

once they build all these Broncos they will be worthless

Jeep builds a lot of Wranglers and they aren’t worthless. Quite the opposite in fact.

 

[Ares]

This is the dumbest shit (not directed at OP) - resale value / depreciation is based on data - there is no data for depreciation in 5 years .

well... there are forecasts. ALG is the industry standard for these forecasts, it is how automakers price, package, and sell leases.

theres assumptions, but they arent complete guesses.

 

[GToddC5]

Comparing a Wildtrak to an similarly priced Rubicon, they are saying the Bronco will depreciate double the amount of a Wrangler ($27k over 5 years vs $13k)?

I know there's a shortage now and you can sell a used one above MSRP, but I was planning to keep mine long term (5+ years) so now I'm a little concerned.

My advice is to get what you really want the most, future value be damned. Life is too short (ask me how I know) and uncertain to worry about the value of a reintroduced vehicle in several years. Buy what makes your heart happy.

 

[Snydermann]

Thousands of first time buyers of this type, expecting their $50,000 vehicles not to have wind noise, not to leak water, to drive like a sedan, who realize their wives need a step stool to get in and out, those who bought two doors expecting putting a baby in the back seat would be a minor inconvenience........as well as those that wanted hard tops and settled for soft tops. Yes, I can see the novelty wearing out quickly, for quite a few people.

This.

I sold used cars as a licensed Pennsylvania dealer for 25 years, beginning in the 1980s.

Depreciation will depend upon public perception. If Ford screws the pooch and some of these Bronco issues go viral, look out. I lived through the Audi 5000 fiasco, if you don't know what that was, look it up.

Jeep has/had high resale as there was a lack of real competition. If Bronco turns out to be a reliable vehicle, resale should be decent. Look at the FJ Cruiser. Bronco and Jeep prices will both drop as now there is more choices for similar vehicles.

By 23-24 when the market stabilizes all 21-22 broncos will drop significantly in value. Even MSRP is too much to pay, let alone ADM. Once used Broncos hit the normal used car market at normal used car prices, values will drop, how much? Too soon to tell.

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