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FEBRUARY 11 CUSTOMER CRM
Tomorrow, Friday, February 11th we are sending a communication to those customers that expressed interest (Hand Raisers) in receiving a 2022 Bronco Raptor. There will be two versions of the communication:
To help align messaging, all dealerships will receive a list of customers that expressed interest in Bronco Raptor and whether they were selected for the opportunity to order a Bronco Raptor via the hand raiser program. Allocation will be provided to cover these orders. Please look out for the list of customers from your regional representative in the next 24 hours. Total allocation numbers will be communicated during the next wholesale period.
BRONCO RAPTOR CUSTOMER SELECTION PROCESS
Customers were selected for the opportunity to order a Bronco Raptor based on the criteria listed below:
NEXT STEPS FOR HAND RAISERS SELECTED FOR THE OPPORTUNITY TO ORDER A BRONCO RAPTOR
PRODUCTION & ALLOCATION
Bronco Raptor will be produced throughout the remainder of the 2022 Model Year with deliveries beginning this summer. Like other specialty vehicles, production is very limited.
2022 MODEL YEAR BRONCO RAPTOR LAUNCH TIMELINE
KEY FAQS
• How were customers selected for the opportunity to order a Bronco Raptor? Customers were selected for the
opportunity to order a Bronco Raptor based on the criteria listed below:
• If a customer selected to order a Bronco Raptor no longer wants it, what happens to their order? If a customer
is no longer interested in ordering a Bronco Raptor, we encourage them to update their order to the configuration of their choice. Once fully configured, the dealership should then remove the 99 priority code so the order is eligible for scheduling.
• If a customer selected to order a Bronco Raptor no longer wants is what happens to their allocation? There is no impact to a dealership’s allocation if a customer decides they are no longer interested in ordering a Bronco Raptor. We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.
• What should a customer do if they were not selected for the opportunity to order a 2022 Bronco Raptor? If a customer is still interested in the Bronco Raptor but was not selected for the opportunity to order one via the hand raiser program, we recommend they consult with their dealership if there is remaining allocation. Otherwise, customers are encouraged to work with their dealerships to configure their Bronco order to another series that is to their liking.
• When does the Bronco Raptor Build & Price and order guide come out? B&P and the Order Guide will come out in March.
• When does the Bronco Raptor order bank open? The order bank for the 2022 Bronco Raptor will open in March.
• How is the overall Bronco Raptor allocation calculated? Bronco Raptor allocation is comprised of hand raiser allotment and dealer earned allocation based on the approved market basket equation. More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Wholesale cycle which starts at the end of February.
• Are there any commodity constraints tied to Bronco Raptor production? Bronco Raptor has more standard features, and thus should be subject to fewer optional commodity constraints. As production and ordering continues, any commodity constraints will be communicated to the field and dealers.
• If a hand raiser no longer wants the 2022 Bronco Raptor, can i sell to customers without a reservation? We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.
• When does Bronco Raptor go on sale? Bronco Raptor deliveries will begin this summer.
• How much does The Bronco Raptor cost? Bronco Raptor currently has a $68,500 starting MSRP (plus $1,495
D&D)
Tomorrow, Friday, February 11th we are sending a communication to those customers that expressed interest (Hand Raisers) in receiving a 2022 Bronco Raptor. There will be two versions of the communication:
• Version 1: You’ve been selected to order a Ford Bronco® RaptorTM
• Version 2: An update on Ford Bronco® RaptorTM
o Customer was not selected for the opportunity to order a Bronco Raptor via the Hand Raiser program
To help align messaging, all dealerships will receive a list of customers that expressed interest in Bronco Raptor and whether they were selected for the opportunity to order a Bronco Raptor via the hand raiser program. Allocation will be provided to cover these orders. Please look out for the list of customers from your regional representative in the next 24 hours. Total allocation numbers will be communicated during the next wholesale period.
BRONCO RAPTOR CUSTOMER SELECTION PROCESS
Customers were selected for the opportunity to order a Bronco Raptor based on the criteria listed below:
• Reservation Timestamp within their dealership
• NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1 unit per
unique email address
NEXT STEPS FOR HAND RAISERS SELECTED FOR THE OPPORTUNITY TO ORDER A BRONCO RAPTOR
• Current Order Holders:
o No action is required at this time. We will send another communication when the Order Bank opens in March instructing customers to work with their dealership to change their unscheduled Bronco order to a Bronco Raptor.
o NOTE: All customers with an unscheduled order selected to order a Bronco Raptor will have their priority code moved to 99 to ensure their order does not schedule. If they no longer wish to order a Bronco Raptor, verify their build configuration is correct and remove the 99PC so the order is eligible for scheduling.
• Current Unconverted Reservation Holders:
o Please work with customers who have not placed an order yet to convert their reservation to an order.
These orders should remain on 99PC until the order bank opens in March and customers can fully configure their order to a Bronco Raptor.
PRODUCTION & ALLOCATION
Bronco Raptor will be produced throughout the remainder of the 2022 Model Year with deliveries beginning this summer. Like other specialty vehicles, production is very limited.
• More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Production Wholesale cycle which starts at the end of February.
2022 MODEL YEAR BRONCO RAPTOR LAUNCH TIMELINE
• February 11: Ford To Notify Customers That Expressed Interest (Hand Raisers)
• February 26: May Production Wholesale Starts
• March: Bronco Raptor Order Bank Opens
• TBA March: Bronco Raptor Orders Must Be Submitted
• March 24: May Production Scheduling
• Summer 2022: Deliveries Begin
KEY FAQS
• How were customers selected for the opportunity to order a Bronco Raptor? Customers were selected for the
opportunity to order a Bronco Raptor based on the criteria listed below:
o ReservationTimestampwithintheirdealership
o NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1
unit per unique email address
• If a customer selected to order a Bronco Raptor no longer wants it, what happens to their order? If a customer
is no longer interested in ordering a Bronco Raptor, we encourage them to update their order to the configuration of their choice. Once fully configured, the dealership should then remove the 99 priority code so the order is eligible for scheduling.
• If a customer selected to order a Bronco Raptor no longer wants is what happens to their allocation? There is no impact to a dealership’s allocation if a customer decides they are no longer interested in ordering a Bronco Raptor. We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.
• What should a customer do if they were not selected for the opportunity to order a 2022 Bronco Raptor? If a customer is still interested in the Bronco Raptor but was not selected for the opportunity to order one via the hand raiser program, we recommend they consult with their dealership if there is remaining allocation. Otherwise, customers are encouraged to work with their dealerships to configure their Bronco order to another series that is to their liking.
• When does the Bronco Raptor Build & Price and order guide come out? B&P and the Order Guide will come out in March.
• When does the Bronco Raptor order bank open? The order bank for the 2022 Bronco Raptor will open in March.
• How is the overall Bronco Raptor allocation calculated? Bronco Raptor allocation is comprised of hand raiser allotment and dealer earned allocation based on the approved market basket equation. More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Wholesale cycle which starts at the end of February.
• Are there any commodity constraints tied to Bronco Raptor production? Bronco Raptor has more standard features, and thus should be subject to fewer optional commodity constraints. As production and ordering continues, any commodity constraints will be communicated to the field and dealers.
• If a hand raiser no longer wants the 2022 Bronco Raptor, can i sell to customers without a reservation? We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.
• When does Bronco Raptor go on sale? Bronco Raptor deliveries will begin this summer.
• How much does The Bronco Raptor cost? Bronco Raptor currently has a $68,500 starting MSRP (plus $1,495
D&D)
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