I don't have a problem with more variety, but they should probably eliminate the Big Bend or Base or combine them into one offering.THERE ARE “A TON MORE” FORD BRONCOS ON THE WAY
The Three Newest Trims Are Just The Beginning
by Zac Quinn April 27, 2023, 4:30 pm
After the launch of the newest generation of the Ford Bronco, we’ve seen a ton of excitement surrounding the off-road-focused SUV. As sales continue to increase as the company irons out the wrinkles, there’s plenty of reason to get excited. With the arrival of the Everglades and Raptor trims and even the Heritage Edition, we’ve seen a Bronco trim to fit anyone’s lifestyle or plans for the SUV. But it turns out that this is just the beginning.
More Ford Bronco Trims On The Way: Details
“Derivatives are an opportunity, when you have something like a winning product like Bronco, to actually extend into new and different spaces, right, going after different customers. So there’s three examples on the screen here with Everglades, the Raptor and Heritage, all distinctly going after different customers. This is just the start. We have a ton more coming. And on Bronco, we’re never going to let the foot off the throttle pedal. We have a ton of opportunity in different spaces to speak to different customers.,” said Jim Baumbick, Ford’s vice president of product development operations and quality, while speaking at the 2023 Bank of America Global Automotive Summit.
“On Bronco, we’re never going to let the foot off the throttle pedal. We have a ton of opportunities in different spaces to speak to different customers. And I can tell you with perfect certainty if you look at something like a Bronco Raptor customer versus a Heritage customer, they’re very different. And for some customers, it’s a bit of a rustle. They want both. So this is a really incredible opportunity for us to leverage.” Baumbick stated.
Baumbick couldn’t be more right; just based on what we’ve seen, there’s a massive demand for the Ford Bronco, its sales are shooting to overtake that of the Jeep Wrangler, and with the addition of more trims for customers, as time goes on, offering more variants of the rock crawler at various price points, that success will only continue.
With gas prices being as unpredictable as they are, there are bound to be many fans that are conscious about fuel economy. The Jeep Wrangler has its 4xe, which has been successful, so we can see a Ford Bronco hybrid following suit. That said, Baumbick mentioned that customers want a combination between the Heritage and the Raptor, which would be interesting. Perhaps a Raptor with the design queues of the Heritage? Though it’s unclear what we will see reach the market in the future, one thing is sure; this is just the beginning of the different flavors of the Bronco lineup. But before we start counting those chickens before they hatch, hopefully Ford can sort out its Bronco production kinks, and bring back the Everglades.
You can read the full transcript of the 2023 BoA Global Automotive Summit event here.
https://www.musclecarsandtrucks.com/there-are-a-ton-more-ford-broncos-on-the-way/
Good luck... that might actually be the one thing that would piss me off because I would be mad I don't have it.
Yes, for all those "wannabe retro purists" that don't want any computer chips, just let them have their points and distributor caps for a few months. Then, like you with PerTronix Electronic Ignition and me with Mallory Electronic Ignition, they will know why we upgraded to have computer chips in our ignition systems.I hate points so much I switched to a Petronix system in the old Mustang. I DO keep the points in the glove box just in case though...
Well, one Bronco weighs 3 tons, so maybe there isn't much coming...Ford said:
Those are fighting words! haha
vented seats are the great option ever in the southern statesI would think the addition of the (2) blue buttons below would better serve the masses than reinventing the wheel...again...
Sincerely,
I would agree if you were talking about suburban living where you have access to stores nearby, general shopping and off-street parking so you can charge. in residential neighborhoods in say, chicago, most people dont have a garage for a charger and there are not plans to install chargers at the curb. same goes out in rural america where there are virtually zero fast charging stations and it is known that regular home chargers take up to 20h to fully charge a lightning battery. if the use case fits your needs then they are great, I honestly dont think we are anywhere close to being ready as a country to make this transition to 100% EV, I dont think we'll be close enough to reach 50% by 2030 and realisitcally I think once everything is fully sorted out we'll end up seeing about 1/3 ICE, 1/3 EV, and 1/3 alternative fuels. just my .02
Agreed. I am in full support of EV but we have a long road ahead. And even today like you said, it works great in certain areas. Like in LA, it’s amazing having an EV. I almost went model Y over the bronco just out of practicality and cost saving (happy I didnt). But in other areas they might not work out so great, yet. In time the charging or lack there of will get better.
the on-street parking in the cities (i'm most familiar with chicago cuz I lived there for 40+ yrs), installing curbside chargers will be a nightmare. the charging heads are being cut off and in large swaths of chicago this will be a very serious issue
Not if it only plays 45’s! 🫤With vinyl making a come back I say we hold out for the dash mounted record player.
