New Bronco Models / Variants Are Coming Per Ford

[MayhemMike]

The only “ new” badging or model nameplate I want to see made available on the Bronco is “V8”.

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[McLovin80]

They purposely reduced the number of models and options for 2024, but let's add more models and variants now?

Is Jim bi-polar?

 

[springer]

With Ford losing at least $26,000 on every electric vehicle they sell and the $2 billion plus loss elsewhere with their electric vehicle venture, they need to do something. The problem now is the interest rates are so high as well as the retail pricing on these profit selling vehicles that those looking for one can't afford one let alone all these "extras."

 

[Sherminiator]

With Ford losing at least $26,000 on every electric vehicle they sell and the $2 billion plus loss elsewhere with their electric vehicle venture, they need to do something. The problem now is the interest rates are so high as well as the retail pricing on these profit selling vehicles that those looking for one can't afford one let alone all these "extras."

The reason they are losing so much money is because of building of Blue Oval City and Battery plants in Tennessee. You can't make money on factories that are being built and not producing product to sell. That will change in a few years.

Its all an accounting exercise at this point-the Lightning and Mach E are actually make some profit, but due to the additional building of these plants and how accounting is done, they are reported as losing 10s of thousands of dollars because Model E is a separate branch that is reported differently from Ford Blue.

 

[BigMeatsBronco]

@BricknoseBronco you sound a little angry. I hope that’s not true because you are blessed with an awesome 2 door Bronco as well as an XXXL F350.

Roughly a decade ago when Ford was displaying various concepts at car shows I wrote Ford corporate, addressed to Marketing, wherein I politely told them what I wanted and why. I told them how I’ve owned multiple F150s and F250s as well as Tacomas and Jeeps of various sizes, and that I would be in the market in the 2020’s with money-in-hand for a midsize off roader that I can easily tow behind a Ford-chassis motorhome. I went on to politely inform them that Jeep makes this nice thing called a Wrangler which, if they didn’t make what I want then I’ll simply and literally go across the street and buy the Jeep instead of the Ford. No yelling or ranting, merely a nice letter to corporate headquarters.

I got what I wanted.
If you want something different may I suggest that you make some nice phone calls and write some carefully written letters?

I did the same, wrote a letter to Ford Corporate years ago, and even sent them a drawing with the letter. Basically my idea of perfect truck back then based on the Bronco. I suppose somehow, those of use that took the time to do this year's ago, can put a small feather in our cap in satisfaction, as we drive our Broncos now each day.

 

[Gabby]

How about a Bronco trim variant called "base".

You mean release a highly modifyable cheap version that undercuts the expesive models?

 

[JJ Bronco]

Please do a King Ranch.

 

[nx40yrs]

It's nice that Ford is comming out with new varients but would be great if they could build the ones that have on order, just saying

 

[Imaginary Friend]

Bring back the base with cloth seats that many of us wanted to buy but were screwed out of ordering for most of '23 and now onward...

Oh, and with a soft top that doesn't flip up in the back like some afterthought.

 

[CiNeverGlades]

It's nice that Ford is comming out with new varients but would be great if they could build the ones that have on order, just saying

You'd be Surprised if I told you there are about 8,000 Bronco that have already been built, but are currently sitting in Storage lots, within a 25mi. Loop from the Factory. They're just waiting on parts. Look up YIP Airport, Manheim Detroit & Richie Brother's Detroit, just to name a few locations.

 

[Bugkillah]

Just announced they can’t/won’t build HE, but want to announce new trims? Get your crap straight.

 

[Sherminiator]

Just announced they can’t/won’t build HE, but want to announce new trims? Get your crap straight.

What part of have to have new product coming in the pipeline to keep people interested?

Having parts shortages and a strike doesn't help things...but it keeps profit margins high for Ford because they don't need to offer incentives.

 

[vrtical]

Just announced they can’t/won’t build HE, but want to announce new trims? Get your crap straight.

Webasto the CO that just keeps giving.

 

[nx40yrs]

Just checked it out and you are right thanks for sharing

Cheers,
Gordon

 

[Guidr3]

Time to rethink the idea of building a Bronco pickup.

Time for the light to come on!

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