$2000 off Invoice on October Bronco Reservations at Granger Ford

[jwc0011]

Just got in on this deal. Too good to pass up. Even if I have to wait a while and drive up from Texas.

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[mammothcandy]

Been a forum lurker for awhile, this post put me over the edge on wanting to buy a Bronco! Thank you @Granger Ford, I look forward to doing business witih you!


Date: 10/26/2020
Reservation Number: 10516466
Granger Motors Inc,
Your Dealer

 

[igotnoclevername]

Like 90% of the "new" (former lurker) people on this board this pushed me over the edge. I figured the demand was going to be insane on the Bronco when it first came out, so I was going to wait until after the initial rush when things cooled down. I'm still waiting, but I've already landed a deal on it. Thanks @Granger Ford

Date reservation place: 10/26/2020
Reservation ID number: 10516509
Your Ford Dealer: Granger Motors, Inc.

 

[JRS]

Just made a reservation with Granger! I plan to cancel my original reservation made back in July... mainly because the modular hardtop would put me at late delivery anyway. My question is if I still do the order process this Dec-Jan, when will I know if I'm getting a 2022 MY? Then once I know that, will I redo the order if there's new options/colors?

 

[Zach@Granger]

Just made a reservation with Granger! I plan to cancel my original reservation made back in July... mainly because the modular hardtop would put me at late delivery anyway. My question is if I still do the order process this Dec-Jan, when will I know if I'm getting a 2022 MY? Then once I know that, will I redo the order if there's new options/colors?

Thanks!

We will put it in as a 2021 model year order and if it doesn't get picked up in 2021, we'll then call you around model year changeover and reorder as a 2022 once model year 21 buildout has occurred.

 

[rdperez9411]

ood Afternoon, i just reserved my Bronco with yall to utilize the 2k below invoice deal yall are offering here on the website. i was told to DM you (hope im doing this correctly). thank you for all the information yall have posted on this forum throughout the entire time. yall have been an extremely helpful resourse and i look forward to completing my order with you. I will be on the look out for an email from yall in both my inbox and junk mail folder.

My Reservation number is - 10513399
Reserved on - 10/25/2020

 

[Gooner]

@Granger Ford,
For those of us taking advantage of this awesome deal, what's the plan for us now that we are slotted for a MY2022? It sounds like we'll have a few more options, will we get to hold off on placing our orders until we know what those exactly are?

 

[Indominus49er]

Thinking of cancelling my first day FE reservation in hopes I can get a 2022 model as I want a modular top, most likely white top.

 

[Zach@Granger]

@Granger Ford,
For those of us taking advantage of this awesome deal, what's the plan for us now that we are slotted for a MY2022? It sounds like we'll have a few more options, will we get to hold off on placing our orders until we know what those exactly are?

Well we don't know for sure if it's 21 or 22 based upon allocations not being released. We will place an order and It will be at the end of our list and then once 2021 allocation has run out and it hasn't been picked up, we'll reorder a 2022 and go over new options.

 

[deznut]

Same here...would like to see:
1) white modular top
2) white grill
3) white flares
4) stand alone option for smart cruise control
5) stand alone option for garage door opener
6) stand alone option for phone charger

Something I haven't seen is a hand hold (inside) above the window(s)on the roll bar....short people need something to grab to climb up and into ...especially if you add running board/tube steps....hopefully 2022 will provide us with a more "finished" vehicle ?

 

[Pancho Kornwallace]

Hi everyone, my name is Zach and I am the dealership owner at Granger Motors. I want to thank you for being so welcoming and accommodating to our employee Albert @Granger Ford , the reception he has received has been humbling. He has done a great job as an ambassador for our company and will continue to be a resource to you moving forward.

I’m here today to announce a couple of changes that we are going to make moving forward. Due to some new information we received on Friday (9/25). We’ve had to make some adjustments to our business plan with Bronco. This will necessitate some changes moving forward. These changes should allow us to do a better job fulfilling the expectations that our current reservation holders have, allow us to accommodate reservation holders that are considering switching to us, and be able to continue to grow the Bronco reservation count overall.

1 – Albert is going to be moved into our “Bronco Expert” role. Not that he hasn’t been doing this full-time already, but we are going to take some of his other responsibilities off his plate. This should allow him to be a great resource to the Bronco6G community for the rest of this year and into 2022 once all of the reservations have been fulfilled. He has been an employee at Granger Motors since 1996, so he’s not going anywhere soon, unless he decides to retire.

2 – October Bronco Reservations at Granger Ford will receive pricing at $2000 under invoice. If you have make a Bronco Reservation that is timestamped in October we will honor this pricing. This will not apply to you if you transfer your reservation you previously placed with another dealer. To be clear this reservation is not for the early adopter that made your reservation on the initial reveal night or previous to October 1st. This is for the customer who is on the fence about signing up for a Bronco, a customer who is price sensitive and considering a Jeep Wrangler, or a customer who is willing to wait out the initial first rush of customers. We are looking to grow the overall reservation count of the Bronco SUV. You will not be the first person in your town to receive your Bronco in all likelihood. Delivery may not be until the 2022 model year. Ford has stated they will fill reservations before stock orders. But you will be at the end of the line of 165,000 and counting reservations.

• Does this help or hurt existing Bronco Reservation holders at Granger? – We are doing this to help our existing Bronco reservation holders get their Bronco quicker. The 3 factors in the allocation process are the number of reservations of a store, market size and Ford sales of that dealership. We can control 2 out of those 3. We are doing our best to sell as many Ford vehicles possible, even purchasing inventory from other Ford dealerships local to us to sell in an effort to increase our sales numbers. The biggest piece of the puzzle comes with adding more reservations that convert to orders.

• How does this make sense for the dealership? – We are selling these new Broncos like we sell all our new cars. We sell our new vehicles at or near our cost. We get paid a commission if we arrange finance for a customer, sell accessories, sell service contracts, sell the traded-in vehicle, and on work performed in our service department. Our dealership is in rural Iowa with low real estate cost, our land and building are paid for, and we do not have a huge fixed expense budget to cover. This allows us to sell things this way and maintain profitability at the store.

• When can I expect my October Reservation? Ford has announced that the Bronco has 165,000 reservations and counting and they anticipate 75% of those reservations to convert to orders. They have also stated that some of these orders may be filled as a 2022 model year vehicle. So based on that math, they are predicting a little over 130,000 Bronco’s to be sold already carrying into the 2022 model year and you should anticipate your order to be filled then.

• Why am I optimistic about a quicker reservation fulfillment? A Tesla Model 3 and a Ford Bronco are just about polar opposites. But that is the only reservation example we can pull from with comparable numbers. So let’s take a look at history with Tesla’s Model 3.
o Tesla required a $1000 Deposit and had a longer wait time initially for the Model 3. They announced a total reservation count of 450,000. Estimates on the reservation to order conversion ratio was around 30-35% for Tesla.
o Ford requires a $100 Deposit and a shorter wait time for the Bronco. A reservation count of 165,000 and is estimating a 75% fulfillment. If Ford were to fill at a rate similar to Tesla’s on the model 3 that is approximately 50,000-55,000 orders that will come from the 165,000 reservations.
o Obviously this is pure speculation by anyone at this point at what percentage of reservations convert to orders. But I am optimistic that our reservation count will turn convert into orders at a higher rate than the national average because of you the enthusiast at Bronco6G.

• Can I transfer my existing order in and receive $2000 under invoice? No, it is not our intent to steal other dealerships existing reservations with this offer. Our intent is to grow the Ford Bronco brand by aggressively offering the best deal on this new SUV.

• I already have a reservation with Granger, Can I receive $2000 off invoice? You will need to cancel your existing reservation and make a new one with an October timestamp to receive this discount.

• Is plan pricing in addition to this discount available? No, we will honor our previous plan pricing offer. But any plan pricing is completely independent of this offer from Ford. There is no requirement to qualify for plan pricing in order to get this offer as well.

I want to thank Ford for the great opportunity to be a dealer representing their brand. The Bronco is a fantastic SUV and we would not have this opportunity if it wasn’t for all the hard work of men and women at Ford who spent countless hours on this project. We are going to do our best as a dealership to fulfill the expectations of our customers and we feel like this is the best way to do so knowing the information that we now know.

You can certainly help us as a dealership by sharing this offer and information with whoever you know that may be on the fence about a potential Bronco purchase or that are scared at the potential sticker shock that Build and Price may offer. I have attached pricing information below showing the minimum savings this offer will give based upon trim levels for a 4 Door Bronco.

Bronco Trim Level Minimum Savings Off MSRP Base $2498 Big Bend $2897 Black Diamond $3349 Outer Banks $3450 Badlands $3560 Wildtrack $3798

Thank you for the opportunity!

Zach

Link to Reserve a Bronco with Granger Ford

https://www.grangerford.com/new-ford-bronco.html

Just to clarify, we can make a SECOND reservation with you and keep the first?
I may do that to help decide as we learn more about availability of specific options and timing of the rollout. What is there to lose?

 

[Zach@Granger]

Just to clarify, we can make a SECOND reservation with you and keep the first?
I may do that to help decide as we learn more about availability of specific options and timing of the rollout. What is there to lose?

Yes, you sure can. That may be a wise decision to make until it's time to finalize everything.

 

[Gooner]

Well we don't know for sure if it's 21 or 22 based upon allocations not being released. We will place an order and It will be at the end of our list and then once 2021 allocation has run out and it hasn't been picked up, we'll reorder a 2022 and go over new options.

Glad to hear I might still make the 2021 cutoff, I must have misread a post or article a few days back.

 

[Raptor911]

what happens if ford does not announce a white top until next June?

that's what I needed to find out ....place an October reservation now with Granger (with $2000 savings) hope a white modular top is available by 2022 delivery...and cancel my original reservation with my local dealer ( no white tops available in 2021) ...Thnx El Heffe

Jumped in with both feet:
Order date 10/26/2020
Resv# 105134469
Dealer= Granger

 

[Akinmx]

Ok Zach & Albert, I have a "day 2" reservation BUT with sooo many unknowns right now and the lack of a black or white modular top I have decided to make a second "October Special" with you guys. Thanks for the amazing deal! I have a feeling I will be canceling my "day 2" reservation later this year. I'm not spending $50k unless I get what I want! (White top, white grill, white interior... fingers crossed).

Reservation Date: 10/26/2020
Reservation ID: 10513521
Your Dealer: Granger Motors, Inc.

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