2023 Jeep new color announced: Reign Purple

[Rick Astley]

Another fun and exciting color, this is the first purple used on the JK, and the last time an eggplant hue graced Wrangler it was back in 2016.

Okay, Bronco colors & material team, what do you have in store for us? I hope it's colorful and fun!

https://www.autoblog.com/2022/07/13/2023-jeep-wrangler-reign-earl-paint-options/

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[RagnarKon]

'Meh, not a big fan, although it looks like someone cranked up the saturation/contrast on this photo, so not sure if this is representative of the actual color.

 

[604Bronco]

 

[DefNotBuddyLee]

Is grey an interesting color? I feel like it is, just needs a snappier name like Earl Grey.

 

[Gizmo]

Is grey an interesting color? I feel like it is, just needs a snappier name like Earl Grey.

I saw that earlier today, and wondered if they were trying to look like Cactus.

 

[Lifeliberty]

Is grey an interesting color?

No, it is not

 

[Squatch]

Another fun and exciting color, this is the first purple used on the JK, and the last time an eggplant hue graced Wrangler it was back in 2016.

Okay, Bronco colors & material team, what do you have in store for us? I hope it's colorful and fun!

https://www.autoblog.com/2022/07/13/2023-jeep-wrangler-reign-earl-paint-options/

I definitely think their colors team needs an eggplant

 

[DefNotBuddyLee]

I saw that earlier today, and wondered if they were trying to look like Cactus.

I thought the same thing. That seems to be the consensus on some of the Wrangler forums as well.

 

[MNBigfoot]

Ford would call that yellow.

 

[Beach_Bum]

Is grey an interesting color?

No, it is not

Seriously. This past weekend there was a Florida Bronco gathering and there was an overwhelming majority of black, carb. gray, and cactus gray. The night before the beach day, we headed over to a local beach for a photo lineup. Well there was a shelf cloud that had developed and threatened rain. The lineup was positioned with the ocean as backdrop. There were so many dark Broncos that it looked like a wall of black. Had to ask owners to put on their lights just so that they could be distinguished from one another.

 

[broncoj11]

Another fun and exciting color, this is the first purple used on the JK, and the last time an eggplant hue graced Wrangler it was back in 2016.

Okay, Bronco colors & material team, what do you have in store for us? I hope it's colorful and fun!

https://www.autoblog.com/2022/07/13/2023-jeep-wrangler-reign-earl-paint-options/

I think I’m one of the few who don’t necessarily thing “fun” colors look good on trucks hahaha.

 

[JackieFL]

They should have named it Purple Reign.

 

[BlueBronco]

I saw that earlier today, and wondered if they were trying to look like Cactus.

No, Earl Gray actually debuted a month after the Bronco reveal on a Gladiator overlander concept. Besides, and it pains me to say so, but the Wrangler color team is miles ahead of Broncos team. Jeep would be looking in the rearview mirror if they were trying to copy Ford colors. And this is from a Cactus Gray Bronco owner.

 

[Wolfpack]

We definately need some more colorful options for 23 MY.

 

[HotdogThud]

No, it is not

Nardo Grey would like a word

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