Broncos Not Selling —> Dealers Moving (Broncos) to Auction?

[thewedge]

Everywhere I turn there is a new Bronco for sale...I bought mine two days before XMAS AT MSRP and was on the lot a few days (loaded Wildtrak). The order banks may be over full but the people declining the ones they ordered appears to be plentiful.

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[Bonz50]

I was searching on Autotrader and cargurus earlier today, if that's where's you're getting your pricing you're gonna keep seeing ADM. seen several around here (rural AL) that only have between 1-3 on the lots and like 1-2 in transit and they pretty much were not doing ADM. but these are small dealers that have less than 100 vehicles total on the lot or in transit. saw one place had a base 4dr v6 listed at $39k (they also had a base 2dr MT for 35k, dont ask, I forgot which dealer it was already)... then again i saw a dealer nearby on autotrader that had an everglades on the lot for $72k... get off the beaten path and search and you'll find some deals to be had, they just wont be on autotrader and such

 

[CrystalRedTintCoat]

Mossy Ford - San Diego - Feb 3, 2023

 

[AZ_Liberty]

CAVEAT EMPTOR: given the Bronco market "today", none of this may work.

MSRP on the Bronco (2021 was 28,500) Invoice w/holdback was 28,073)

There really isn't a huge spread on a base Bronco.

 

[CrystalRedTintCoat]

MSRP on the Bronco (2021 was 28,500) Invoice w/holdback was 28,073)

There really isn't a huge spread on a base Bronco.

How can that be?

 

[Hossfire]

A couple days ago I saw a 2 door MT BL advertised for a little bit over MSRP at one of the big Northern Virginia dealerships. Not a perfect match for my interests, but if I didn't have a reservation I would have seriously considered it. While the enthusiasts on this forum are hot on the stick shift, most of the buyers out there have never driven one and have no interest in one.

I think it will be a few months before there are below MSRP advertised deals on Broncos, but ADMs are on the way out for everything but Braptors. There will be plenty of Big Bend and OBX soft tops on dealers lots soon taking up space. Their owners should get better deals on them and enjoy them for what they are (which is a pretty cool ride.) Most of them will never realize that for a few extra dollars they could have some awesome technical capabilities that could get them out of sticky ice/ snow/ mud situations.

 

[BlueBronco]

I wonder what the secondary market will be like for HE's? Asking for a friend.

 

[Hossfire]

How can that be?

By design. The Invoice to MSRP spread on Broncos is really low. That will change with time as supply and demand balance. Even dealers who are offering A- and X-plan pricing really aren't giving up much.


My current ride is a 2006 Jeep Commander. I bought it in February 2007 in the recession with > $4.00 gas. 1% below invoice and I kept the full $6000 dealer cash. MSRP and Invoice mean nothing if the car companies need to move inventory. It's all supply and demand. So my $35,000+ SUV was sold to me for $28K. All the negotiation was done through a corporate auto buying program.

Now I want a hot vehicle in a different market. The carry-over offer and wanting my exact build has kept me from buy a model off a dealer lot. I wouldn't pay much over MSRP when there are plenty of dealers within a couple hours and an economy sliding into recession.

Also friends, don't buy a new house now! Interest rates are high, building costs are high, and companies are either laying off or slowing down hiring. Real estate bargains are coming soon, particularly if you live in markets with a bunch of tech companies.

 

[AZ_Liberty]

Also friends, don't buy a new house now! Interest rates are high, building costs are high, and companies are either laying off or slowing down hiring. Real estate bargains are coming soon, particularly if you live in markets with a bunch of tech companies.

Define "soon". We've already seen a 20% slide in prices in our market (Phoenix Metro). I'm thinking that by summer we will seen another 10% drop and start to level out.

 

[Hossfire]

Define "soon". We've already seen a 20% slide in prices in our market (Phoenix Metro). I'm thinking that by summer we will seen another 10% drop and start to level out.

That's a good bet. This article is interesting on the Phoenix market. New home permitting really tanked in January. Watch to see what the builders do. https://www.abc15.com/news/local-news/phoenix-real-estate-market-falls-out-of-the-top-10

 

[LCW]

Mossy Ford - San Diego - Feb 3, 2023

If anything, the 22's should be discounted. This is hilarious!

 

[CrystalRedTintCoat]

 

[swooshdave]

Mossy Ford - San Diego - Feb 3, 2023

Interestingly the Badlands have the highest ADM...

 

[rayhil67]

Mossy Ford - San Diego - Feb 3, 2023

Well it is Cali....

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