So what do you think the return is on say a 55k Bronco? 20k or 30k?There is a "price protection" based on when you ordered it. Dealer isnt losing any money because Ford is charging them invoice based on when it was ordered. Dealers that arent doing it, are just sticking it to you. Besides, their invoice price is cheaper than A/Z plan pricing, which is a few thousand less than sticker. They are making hand over fist money, honoring even the old sticker, much less the new one.
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