- First Name
- Sean
- Joined
- Sep 27, 2020
- Threads
- 19
- Messages
- 779
- Reaction score
- 2,006
- Location
- San Francisco
- Website
- www.serramonteford.com
- Vehicle(s)
- '21 Ford Bronco Big Bend, '03 BMW Z4
- Your Bronco Model
- Big Bend
If you don't have price protection I guarantee at least an increase of at least $1500 across the board for 2023 model year. The F150s are about to be hit with $1500 in a couple weeks as well.
P.S. Farley is a clown and that's about the nicest way I can put it. Clown leadership, clown company, clown launch and even clown suppliers. Any other company could have done better with this launch.
Farley is well respected in the auto industry. Lexus wouldn't be what it is today without him. FWIW, the Bronco program was well underway long before Farley came on as CEO (October 1, 2020).
I've never met the man, but in my opinion he's far from a clown. He's an enthusiast like many of us, just with more cash. The man works on and races his own cars in his spare time.
To answer the overwhelming question: Price Protection does extend to reservations, not just converted orders.
I have a customer that held out for 2022 and got price protection even though his order was placed well after the deadline, it was a Day 1 Res.
It's also outlined on Ford's on FAQ:
FoMoCo FAQ said:What does price protection for the 2022 MY mean?
Ford will honor 2021 MY MSRP pricing for a similarly equipped vehicle for customers who had a reservation or order as of March 19, 2021. Customers will be issued a certificate that covers the pricing difference from 2021 MY to 2022 MY for their selected series and door configuration for the vehicle they had reserved or on order as of October 1, 2021.
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