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zaki

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Summary:

“So basically when you look at what’s going on in the marketplace with similar competitors products, the take-rates for models with manual transmissions is relatively low,”



Here’s Why The 2021 Ford Bronco 2.7L EcoBoost V6 Won’t Be Paired With A Manual Transmission

September 23, 2020 by Ford Authority

When the 2021 Ford Bronco was revealed to the world just a couple of months ago, people really only had three complaints about it. Firstly, they weren’t happy that Ford wasn’t planning on offering it with a V8, nor the fact that they couldn’t get FoMoCo’s new seven-speed manual transmission with the Sasquatch Package. Lastly, buyers seeking to pair the manual transmission with the more powerful Ford 2.7L EcoBoost V6 were out of luck, as it’s only available with the Blue Oval’s 2.3L EcoBoost I-4.

Ford has since corrected one of those “oversights,” as it just announced today that it would indeed offer the new Bronco with both the Sasquatch Package and manual transmission. However, it doesn’t look like Ford is going to change course and offer its new manual gearbox with the 2.7L EcoBoost V6 – at least for now. Recently, we had the chance to speak with Bronco Chief Engineer Eric Loeffler, who explained why FoMoCo chose not to go this route.

“So basically when you look at what’s going on in the marketplace with similar competitors products, the take-rates for models with manual transmissions is relatively low,” Loeffler explained to Ford Authority executive editor, Alex Luft. “So what we wanted to do is to provide it to the traditional user that wants the manual transmission and wants to do things that are very technical that are afforded by the manual.”

“The beauty of the product is that it still allows those who want to do it the old-fashioned way to do it, and also someone who’s a novice to let them try the technologies that we offer, you can do either in any one of our products,” Loeffler continued. “The manual in the 2.3 was paired up with what someone would want to do in the rock-crawling world, and that creeper gear is fantastic, so it’s well-tailored to that engine and that particular application.”

That means for now, Ford Bronco buyers who want a manual transmission will be stuck with one choice – Ford’s 2.3L EcoBoost I-4, which is projected to produce 270 horsepower and 310 pound-feet of torque, though The Blue Oval’s 10-speed automatic transmission is also available with the four-cylinder. Ford’s 2.7L EcoBoost V6 is projected to have an output of 310 horsepower and 400 pound-feet of torque in the new Bronco, but is only available with the 10-speed automatic gearbox for now.

However, Loeffler also admitted that Ford has not completely shut the door on the idea of offering Bronco 2.7L EcoBoost V6 models with the seven-speed manual transmission at some point in the future. “Well, never say never…it’s something we usually don’t really talk about – what we will do in the future,” Loeffler said. “But we’re a company that sells products, so if customers start asking for it, we’ll end up having to consider it.”

Ford Bronco Ford explains why no manual with 2.7L Bronco Screen Shot 2020-09-23 at 6.29.37 AM
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Toccoa

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Ford Bronco Ford explains why no manual with 2.7L Bronco 1600867756820
 

ColoradoGuy

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TL;DR - It wasn't worth the cost to offer because "take-rates for models with manual transmissions is relatively low"
 
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Raptor911

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“So basically when you look at what’s going on in the marketplace with similar competitors products, the take-rates for models with manual transmissions is relatively low,”

Here we go with the complaints ... LOL!
 

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zaki

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The good news is that the reason given is NOT an engineering problem with pairing the 2.7 with the Manual but rather a marketing decision.

Importantly they do not rule out a 2.7 with manual in the future.
 

pan-y-cerveza

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“So basically when you look at what’s going on in the marketplace with similar competitors products, the take-rates for models with manual transmissions is relatively low,”

Here we go with the complaints ... LOL!
"My case study with a single participant showed a take rate of 100%. I don't know why Ford won't offer it."
 

ZackDanger

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"My case study with a single participant showed a take rate of 100%. I don't know why Ford won't offer it."
Quoting for how on-the-nose this is.

Everyone should prepare themselves for what this thread will become.
 

Mine

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The good news is that the reason given is NOT an engineering problem with pairing the 2.7 with the Manual but rather a marketing decision.

Importantly they do not rule out a 2.7 with manual in the future.
I feel like the marketing/sales decision made the engineering issue a non-factor. No point in engineering them to be compatible when you have no plans to combine them from the start. Plus it looks better to say "No one wants it" than "We could do it, but we won't".
 

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CPL_Rabbit

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The good news is that the reason given is NOT an engineering problem with pairing the 2.7 with the Manual but rather a marketing decision.

Importantly they do not rule out a 2.7 with manual in the future.
They wouldn't say if it was.

"We don't have faith that this transmission will handle that level of power." is not going to get the communications stamp of approval.
 

Appalachia_Ewok

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"When Ford's Chief Engineer was asked why they aren't offering a manual transmission with the 2.7 6 cylinder he replied 'meh, we didn't wanna and you can't make us but hey, there tooootally might be one in the future, probably... maybe... we'll see'."
 

lowmpg

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“So basically when you look at what’s going on in the marketplace with similar competitors products, the take-rates for models with manual transmissions is relatively low,”

Here we go with the complaints ... LOL!
Ha, exactly. "Why won't a manufacturer build me something they can't really sell and still keep the price at like 38k??"
 

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CDC24576-CC59-4B2D-95F8-68BE6A235716.gif


MT fans marching into this thread to prove Ford wrong.

In all seriousness it’s cool there’s a slight chance, but the reality is they would need everyone who ever thought about going 2.7/MT to order it, and that’s not happening, even amongst the ranks of this forum.
 

Proudy202

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Yes! If it's not a technical issue my plan to wait until my warranty is up, find a rolled 2.7 tear it out and swap it into my ManSquatch still stands ??

Although it's unlikely to ever happen ?
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