I’m also interested. I’m not all that concerned with my dealer. But I do now have 2 emails at different times stating that he will. That said, I think Ford likely will watch somewhat closely or field reports.It will be very interesting to see how many of these dealers promising MSRP stick to it.
Their recourse is likely future allocations. Ford does have a little “stick” they can use in this process. My guess is they have put some pressure on their sales reps to let the dealers know.
With all vehicle allocations (even non Bronco) being tight right now, Ford “needs” the bigger dealers a little less to move a bunch of metal that was overproduced.
Ford has recourse if they want to use it. A friend who works at Ford said that they have talked to dealers about this and to let him know if I encounter any funny business.
Sponsored