More Interior Options & Colors -- Ford CEO Farley is listening to Bronco6g members!

[deejay08]

Funny but not realistic in my personal experience.

I do report directly to the CEO of a large company. It would go something like this...

Senior Team

So I am out on social media and I got lit up by raving Bronco fans for having a terrible launch. Broken B&P, something about a gray top and horrible interior options.

I can’t stress enough how our heads are on the block with Wall St and the Board following the disastrous Explorer launch. We finally are getting some interest from investors. I have been CEO for 1 month. I won’t make it to two months and neither will you if this doesn’t get addressed ASAP.

Sending out an invite for a call in 2 hr. Expect answers on how we get here and what will be done to fix this situation. Comes with solutions not excuses.

I want to see the market research that supported these decisions.

Cancel your weekend plans.

CEO

And then the senior execs would fire up texts to their own team to meet in 10 min prior to the mtg with the CEO. This is more realistic.

Everything except this..
So I am out on social media and I got lit up by raving Bronco fans for having a terrible launch. Broken B&P, something about a gray top and horrible interior options.

I can’t stress enough how our heads are on the block with Wall St and the Board following the disastrous Explorer launch. We finally are getting some interest from investors. I have been CEO for 1 month. I won’t make it to two months and neither will you if this doesn’t get addressed ASAP.

All you'd get from CEO (i have worked with many some at large orgs as well would be)
--- CEO REAL EMAIL ---
Sending out an invite for a call in 2 hr. Expect answers on how we get here and what will be done to fix this situation. Comes with solutions not excuses.

I want to see the market research that supported these interior color/material decisions.

Cancel your weekend plans.

CEO

Sounds like your CEO is a character!

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[Alan77]

We were pretty disappointed to find out that the white/grey vinyl interior, along with white top, wasn't going to be available. My wife fell in love with that look. It was a big selling point.

 

[Vigor]

I will say this though. FE users should have gotten

1) unique interior.
2)A choice of ANY interior from any other model.

Fe users should have gotten that cocoa and black thats in the pre production they were parading around

 

[Ricepuddin]

I just want the white MGV from the concept

 

[Bronco21fan]

I like the interior on the black diamond they should let people choosee what color accents they want if they don’t like the grabber blue or orange on the badlands . White top needs to be availble day 1 as well

 

[deejay08]

were pretty disappointed to find out that the white/grey vinyl interior, along with white top, wasn't going to be available. My

Me as well. Living in California and growing up on boats on lakes/oceans. Light color vinyl would have been so amazing. It's like FORD got in my head and picked a perfect interior for me. Need an option to delete color accents and add a light color vinyl interior ASAP.

 

[AK SNO RIDER]

Fe users should have gotten that cocoa and black thats in the pre production they were parading around

This x1000000

 

[BroncoSYV]

Wildtrack reservation here.

I just want a plain old black leather interior.

No two-tone.

No mismatched tan dash.

Just plain black.

Thanks.

Wildtrak res here too.... I just want a plain brown interior, no two-tone, no mismatched dash, just plain brown. Thank you

 

[xusarmy]

This whole thing reminds me of that episode on the Simpson's where Homer was the lead designer.

 

[deejay08]

This x1000000

Yea can you imagine the drool you'd find on the side of your car every day from other bronco owners mashing their noses against your windows to see in and dream about your interior.

 

[Bronco-chris]

Ford can't deliver a painted hard top on time. Do we really think they're going to offer more interior options prior to MY22? Highly unlikely

 

[Red Mountain Pass]

When your best interior is the cloth and/or vinyl interior on a 15 year project...

This is the bottom of the 8th inning, and I don't see any interior changes happening for 2021 models.

I guess what's really sad, is the CEO of Bronco is acting suprised, and no one on his 15 year Bronco project informed him the interiors were sub-optimal.

 

[acetdeucy]

Ive said this before the interior designers are horrible

I initially thought that they designed these interiors, like they were kids trying to prove themselves. Then, when I watched the Bronco Nation video -- interior walk-through (both YouTube and also posted here, on 6g), I found out that the Interior Design Manager appears to be a young woman, from BN, that has no comprehension that we would expect a Manly Man (Saturday Night Live sketches) Bronco... and not a Girly Man interior.

 

[ColonelAngus]

I would really Like a 2 tone grey or something lighter for the marine grade vinyl wildtrak, or a saddle/mocha. The OBX interior (the brown one) would be sweet in vinyl as well, or something warmer at least. I'll survive either way, but i wouldn't mind a lighter color choice, especially in the summer.

 

[deejay08]

Ford can't deliver a painted hard top on time. Do we really think they're going to offer more interior options prior to MY22? Highly unlikely

It might be unlikely, but the CEO got the message and money def talks so let's see what happens.

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