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saw interesting article by Autonews recently...
Jeep Wrangler vs. Ford Bronco: No losers early
Ford's revived Bronco has expanded the off-road SUV segment instead of just eating into Jeep's base.
https://www.autonews.com/sales/jeep-wrangler-vs-ford-bronco-no-losers-early
Interesting points...
Jeep Wrangler vs. Ford Bronco: No losers early
Ford's revived Bronco has expanded the off-road SUV segment instead of just eating into Jeep's base.
https://www.autonews.com/sales/jeep-wrangler-vs-ford-bronco-no-losers-early
Interesting points...
- Wrangler has been able to maintain its market share according to an S&P Global Mobility report.
- The Bronco's share has climbed to as high as 6 percent at times, S&P said, while the Wrangler continues to account for 7 to 9 percent of the compact SUV segment as defined by S&P.
- The Wrangler was the Bronco's most conquested vehicle during the nine-month period the study examined, from July 2021 through March 2022. In February, the Wrangler made up 10 percent of the Bronco's conquests, the highest to date.
- "It looks like the pie for off-road-oriented SUVs grew when the Bronco [was] added, rather than Bronco and Wrangler fighting over" the same slice of the market, said Stephanie Brinley, an S&P Global Mobility analyst. "The interesting thing about it will be if anybody else decides to join in. We're not necessarily saying we've got a ton of growth opportunity in that space, but Bronco's addition has made the pie bigger."
- Nick Anderson, general manager of Chuck Anderson Ford in Excelsior Springs, Mo., said he doesn't recall taking in a single Wrangler yet as a trade for a Bronco. Some buyers are getting the Bronco as their third or fourth vehicle and not trading anything in, he said.
- The Bronco is "turning more people into adventure-seeking off-road enthusiasts," Brauer said, "rather than taking some kind of fixed number of those and stealing them from Jeep."
- Anderson said the Wrangler has a cultlike following that is difficult to break into even if buyers like some of the Bronco's technology. At this stage, he wouldn't call it a sales race between the Bronco and Wrangler as much as it is a production battle, with Ford trying to fulfill a backlog of orders amid the ongoing microchip shortage.
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