Spot on about being across the board. You’ll see a lot of Canada Goose jackets here in Philly just in case we get a few inches of snow.You're hitting a very interesting point that goes into many consumer industries. Vast majority of consumers will never use their vehicles to its full purpose. The Bronco and the Defender for 99% of customers are over capable in terms of how the customer plans on using it. And a big reason is because these new rigs are expensive. If a trail needs all the off-roading features of a Sasquatch package Bronco, chances are, you're going to beat the crap out of that relatively expensive Bronco and as a result many people avoid this. For the consumer it's more of a matter of "does the truck have this feature, rather than will I use it?"
People want to have capability even if it will never be used, regardless of cost. Whether you’re shopping for jackets, Broncos, or Defenders. How many sway bars do we really think will ever need disconnecting?
Sponsored