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- Aug 25, 2019
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- '72 Rover, '85 CJ7, '98 TJ, '14 BRZ, '23 Bronco
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I feel like Ford via their early reservation PR scheme, has effectively created two classes of customers. And if I'm laying out 30k+ for a Bronco (rather than some refundable $100 reservation), I will not be treated as a second class customer by Ford.Think there is a big market with thoughts of keeping one, and flipping another reservation to your point.
Even when all of the current reservations are delivered (my est. is 140K), there is likely still a ton of demand for a Bronco; it'll be cool for a while and attractive for those who want something other than a Wrangler even if they have no intent to wheel it.
"If" Ford can get these redesigned tops right, think they can crank out both the Broncos and Wabasto can the tops rather quickly. Still a long time from today, but when they start rolling, they'll be rolling quickly.
Overall demand vs. the entire car market may be as you suspect with fuel economy "matters to non-wheelers, poseurs, trendies" more, but that's the majority of the buying market, so that demand will drop off quickly.
A mistake Ford made was to have a reservation system requiring essentially no skin in the game, and with apparently no expiration date. I mean what, the second class customers have already or will put in orders, and then hang out as the first class customers whip out second (or third or fourth) early reservations, sitting behind those dudes, and possibly paying extra to help subsidize their lower cost Broncos? I don't think so, lol. Thank god for Jeep JL.
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