📈 Our 2021 Bronco Order Stats / Take Rates After 1K Submissions

[Sascrotch]

I'm fairly surprised that an enthusiast forum would have so many people opting into the high-end factory options rather than going for a more stripped down version then customizing with aftermarket.

2-door Basesquatch + 2.7 for $40k, then another $5k budget for a warrantied Ford tune, heated katzkin seats, cool aftermarket bumpers and rockrails, and aftermarket speakers that will blow B&O out of the water. The end result is a $45k truck that I'd choose any day of the week over any of these $55k Lux builds and it will be more unique. Still expensive, but $10k saved is $10k earned.

Don't get me wrong, I get the appeal of factory options and how well-integrated everything will be from day-1, plus all the other little bonuses that come with the higher trims/packages like the 360-camera. But for me, half of my excitement for getting my bronco comes from being able to dive into the aftermarket stuff and make it my own.

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[bigsky713]

Converted reservation to order on 1/22/2021.
Badlands
4 door
2.7/auto
Velocity Blue
High Package
Leather
Sasquatched.
Tow package

 

[Gamecock]

I'm fairly surprised that an enthusiast forum would have so many people opting into the high-end factory options rather than going for a more stripped down version then customizing with aftermarket.

Nah, look at the Wrangler forums...most of those guys start their builds with Rubicons. There is still plenty to be done to a Badlands if you want to build it up, but it comes out of the box strong.

 

[BrentC]

I'm truly shocked that Race Red has such a low hit rate! I wonder if people have seen it and realize just how hot it is?

Race Red is my 2nd choice after CO. I’ve had 2 red F150s and 2 yellow/orange Focuses (Focii?) so I’d be happy with either. The CO is just such a deep colour with the tri-coat and I loved it under the Tangerine Scream moniker on my Focus ST.

 

[TripleB]

Base 7%
2 door 40%
Iconic silver 2.2%

Nice. By my math and at 50,000 2021s being built only 31 of these.....

 

[mjcutri]

I'm truly shocked that Race Red has such a low hit rate! I wonder if people have seen it and realize just how hot it is?

The high BL take rate make have something to do with that. I would have gone Race Red except for all the orange trim on the BL doesn't look good with the red on the door panel.

If I could have gotten the mid package on a BD, I would have gotten Race Red because the blue trim compliments it better.

 

[Sascrotch]

The high BL take rate make have something to do with that. I would have gone Race Red except for all the orange trim on the BL doesn't look good with the red on the door panel.

I think there's definitely something to this. Can't imagine why anyone at Ford would think these bright interior trim colors were a good idea. Sure if you get a Cyber Orange BL it's awesome, but Race Red not so much

 

[Carolina Jim]

I think there's definitely something to this. Can't imagine why anyone at Ford would think these bright interior trim colors were a good idea. Sure if you get a Cyber Orange BL it's awesome, but Race Red not so much

Dumbest thing Ford has done. Really, really makes me question their basic competence

 

[mjcutri]

I think there's definitely something to this. Can't imagine why anyone at Ford would think these bright interior trim colors were a good idea. Sure if you get a Cyber Orange BL it's awesome, but Race Red not so much

Yeah, I'm not sure why they thought linking the interior trim color the the model was better than linking it to the exterior color.
I guess it doesn't matter if you go with white, grey, or black...

Dumbest thing Ford has done. Really, really makes me question their basic competence

The exterior team nailed it, but the interior team definitely left some room for improvement.

 

[TJconvert2.7]

Surprised with the low take rate of Rapid Red. I guess my bronco color won't be so popular.

Especially since it’s 20% of the options for the First Edition.

 

[Rebel Bronc]

I kept seeing you guys talk about stripper models. You can imagine my disappointment after fetching a wad of singles...and reading on.

 

[mjcutri]

Take rate for the manual on the trims it is offered is about 22.5%. Which is actually really high for the US.

Updated with todays #'s and separated the engines and doors.

Take rate for the manual on the 2.3L is 58.25%
Take rate for the manual on available models regardless of engine choice is 22.81%
Take rate for the manual overall is 14.57%

This is still really impressive. According to C&D, the take rate for MTs overall has declined from just over 7% in 2014 to just over 2% in 2019. I can't find specific #s for the wrangler, but it was supposedly 10-20% around 2016, when there was speculation the JL might not offer one, so 14.5% would put the Bronco right in the same range.

Sorted by engine first:

Sorted by model first

 

[shieldsy]

Haven't seen this much pivoting in a thread since Ford announced their 'allocation' methodology to appease large volume dealerships.

 

[soupcook]

Honestly kinda surprised the highest number is the most expensive build. It's what I am getting but just surprised by it.

Good point. I think maybe the folks who passionately follow every detail here are the ones who will want all the great options and then share their purchase with everyone. So the statistics are skewed to those who can afford the upgrades and can't wait to share. There may be a lot of people getting the basic model and aren't sharing.

 

[That_Hal]

Good point. I think maybe the folks who passionately follow every detail here are the ones who will want all the great options and then share their purchase with everyone. So the statistics are skewed to those who can afford the upgrades and can't wait to share. There may be a lot of people getting the basic model and aren't sharing.

Considering the F150 top selling trim levels are the XL and XLT I have a hard time believing this is accurate data.

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