Another Mid-Year Price Increase as of 07/25/23

[tourproto]

Yeah I got my Bronco for 30k. I don't spend big on any vehicles, so effectively I'll probably never again be a Ford Bronco customer.

Ultimately it's the customers willing to spend that drive this situation, social expectations and changing norms probably play a role in the spending.

Didn't know you could actually walk out the door at that price. Congrats! You can add a lot of cool mods for the $20k difference I paid... However, I am very pleased with my BL... no complaints...

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[Area51BS]

I love my Bronco. But if Ford keeps up with the price increases and expects me to buy another down the road without significant refinements it’s not happening. Cool factor only goes so far.

 

[TXshaggy]

Way back in Jan of 2021 when I started this journey my 2 DR BL SAS/LUX 2.7 DORA was $54,660. I signed up with Chapman and their 3% under invoice deal which would have put me around $50K.

I thought that that was an ok deal. Today's MSRP is $63,260 for the same equipment -- so almost $9K more dear than Jan 2021 for the same Bronco.

I ultimately did take delivery. Along the way I dropped SAS and LUX when Ford told me too which I wasn't happy with. In the end the Chapman deal, Ford Private Offers, Retail Price Protection, dropping expensive SAS/LUX I ended up at $43.8K -- and I felt there was some value there and an OK deal.

If I had to pay full boat today for the same Bronco, I'd probably pass.

Anyway, this is happening everywhere...another car I'm trying to acquire has a base price increase of $17,000 dollars so not unique to Ford.

 

[Callelk]

Wow, to order my Bronco now would be $7k more than in 2022

Current price minus the black 17" rims you can't order anymore without getting SAS. So should be $59.2 K

My original order:

$7K more for the same car 18 months later. That's crazy...

Meh, you should be in my industry. Cab and chassis went from:

Delivery	Cost	Increase
11/20	$256,698​
8/22	$292,469​	13.9%​
7/24	$371,462​	27.0%​
Yours	$52,265​
	$58,200​	11.4%​

NO component changes...........

 

[AZ_Liberty]

I used to work for Ford and we were proud Ford didn’t take the bailout money and used to tell potential customers that. In fact, many buyers bought Fords for that reason.

Ford even had hats you could by at your dealership swag shop that read "Ford - Made without your Tax Dollars". Bought one for my Dad when I was buying a radiator hose for my Expy.

 

[Plala]

I’m telling you, in the South that was HUGE.

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