Bronco price increased again!

[BlakeD69]

I have a Purchase agreement on a Badlands for 54030 just printed from this last week after adding squatch and lux. Just got and vin and wondering if they are going to raise my price too?

You just put in an order and you have a VIN already? Where did you order from? That dealer must have magic.

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[83XLT]

My EG is on Ice Mountain. I already have a window sticker. price hasn't changed on it. I just checked. If it does, I hate to say it but I will probably leave.

 

[GaryB2220]

what about those of us that ordered first opportunity in 2021 (before March) but were code 99'd for various reasons, then reordered this past October for 2022s?

 

[notbuildingrockets]

Couldn't help but notice the word eligible being used instead of guaranteed. In the so called price protection

You're over-thinking it. Eligible just refers to those who had placed orders according to the dates listed. For example, if you ordered a 22MY in January and there is now a price increase, you are ineligible for price protection.

Price level changes are not uncommon, we used to see them typically once per quarter.

 

[notbuildingrockets]

what about those of us that ordered first opportunity in 2021 (before March) but were code 99'd for various reasons, then reordered this past October for 2022s?

If your original order was totally canceled and then resubmitted (ie: a new 22MY order), you might be screwed. My understanding is that this only applies to 21MY orders that would not be built and then converted to a 22MY.

You can find this out by talking to your sales person or their manager. If you were given a new order number, it's probably a new order, and is likely ineligible.

 

[T.S.]

I'll probably tap out if I get hit with a price increase. I'm note sure if I'll see a 22 but I ordered on 4/2/21 so I Just missed the deadline. I just couldn't forgive Ford if they made me re-order a 23 at higher cost. Nope..

 

[CT203]

My build seems to have increased by $2000
[/QUOTE

I'll probably tap out if I get hit with a price increase. I'm note sure if I'll see a 22 but I ordered on 4/2/21 so I Just missed the deadline. I just couldn't forgive Ford if they made me re-order a 23 at higher cost. Nope..

What will you get instead?

 

[CT203]

Looks like Ford increased the price again! What does that means to folks who already placed the order?

Base: $30,800/$34,700
Big Bend: $35,285/$37,380
Black Diamond: $37,950/$40,045
Outer Banks: $40,855/42,950
Badlands: $44,495/$46,590
Wildtrack: $49,780/$51,225


Updated with latest bulletin on price protection, posted by @notbuildingrockets

A bulletin was just emailed last night to employees:





To summarize price protection:


This program will run from Dec 16, 2021 - Dec 31, 2023.

Important to note are the dates listed and the fact that 100% of the price protection must be passed on to the customer, so ensure that your dealer is doing that. Ask your sales person and then ask their sales manager. Don't leave money on the table. We've already waited long enough and some of us have had mark-ups and other games played. Get every penny you can for the shit show that has been this ordering process!

Jeep's going to be getting more orders. They have to be thrilled with Ford's mess.

 

[Liberty]

Did a 2022 price/build OB to match what i bought and its up $5,500. over what i paid. If you add the tax I’m in Defender territory. I’m lucky to have dodged the Ford built.

Jeep's going to be getting more orders. They have to be thrilled with Ford's mess.

Ford isn’t the only one taking prices up. Everyone is.

https://www.drive.com.au/news/jeep-increases-prices-on-wrangler-and-gladiator-by-up-to-7000/

 

[T.S.]

What will you get instead?

Good question. after I get over the depression, I'll probably start looking at jeeps, or just give up on the top off idea and get a 4 runner or defender, or who knows maybe just get a roxor for off-road only. Would def not be a ford though.

 

[notbuildingrockets]

In that price statement by Ford. They could of said if you placed an order by x timeframe. Then we guarantee x in return. But, Ford didn't. Ford used eligible for a reason and it wasn't for us.

That is what they're saying though. If you read my post, that's the idea.

If you are eligible, based on your order date, you pay the current price, then Ford credits the dealership the difference of the price increase from the time you ordered until the current price level, and you as a customer are entitled to that money.

So for example, I ordered a Black Diamond in October 2021, my price was locked at whatever it was, $59,000 CAD. If the price has increased to $60,000, I pay $60,000, dealership offers me a $1000 credit (as a delivery allowance) and then Ford pays the dealership.

But of course they have to use legalese like eligible and be very particular so that they don't get sued. I can't think of a scenario off the top of my head, but this type of language is very, very common in their bulletins.

Makes sense, no?

 

[Big L 65]

What about the MY23 hold outs ?. we should be price protected for the colored tops

 

[broncohopeful]

The price increase goes along with the "wait" increase.
A bonus!

 

[JohnnyBronco]

What about the MY23 hold outs ?. we should be price protected for the colored tops

Was your order placed by the March 2021 deadline? If so you are price protected through MY23. And as I understand, even if you at some point gave up the painted hardtop in favor of a MIC or soft only.

 

[ColoradoGuy]

So wait, Ford is backing price protection now? I thought a lot of dealers were still charging ADM...

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