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KompressorV12

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Nope, it’s already been verified.

"Your order summary once placed locks in pricing from the order date so you won't see a price bump if your dealer knows what to do correctly."
So if ford increases MSRP by $5k for MY23 your dealer is going to eat that? Because ford has very specific scenarios where they reimburse the customer. Outside of that the dealer would be taking the loss
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I’m referring to the non ford price protected customer. If you placed an order after the ford stated deadlines granger is passing the price increase to you
If you mean somebody that orders today, your are absolutely correct. If you have an existing order prior to the price increase, you are automatically protected provided your dealer doesn’t try and screw you.
 

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My reservation has still not arrived. I’m being realistic. My reservation is from April 2021 and trying to figure out if this increase impacts me. I’m past the march reservation cutoff but before the august MIC cutoff. I was a MIC order until November. So not sure if the price protection applies to me.
Ok, my mistake. I seen you talking about the heated steering wheel and assumed you had yours. The Mic cutoff should protect you but I'm a nobody to answer this.
 

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So if ford increases MSRP by $5k for MY23 your dealer is going to eat that? Because ford has very specific scenarios where they reimburse the customer. Outside of that the dealer would be taking the loss
The dealer won’t have to eat the cost if they have placed the order with Ford prior to the price increase. You are correct if you order in ‘23, you will pay the ‘23 price. This has been the case for decades. If there is a mid year price increase and you ordered prior to the increase, the dealer and you pay the pre increase price.
 

KompressorV12

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Ok, my mistake. I seen you talking about the heated steering wheel and assumed you had yours. The Mic cutoff should protect you but I'm a nobody to answer this.
I do have mine, but one I purchased on trade and not my reservation. So yes a price increase is positive for me, but only if my reservation is price protected. Also, I looked through @Zach@Granger feb post history and didn’t see a single post about how granger will handle non ford price protected orders. Maybe something was sent in PM? But that’s a sign to me knowing how open he is
 

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So if ford increases MSRP by $5k for MY23 your dealer is going to eat that? Because ford has very specific scenarios where they reimburse the customer. Outside of that the dealer would be taking the loss
Perhaps you are referring to reservations, in that case there were specific price protections but recently Ford has stated that certain changes to your reservation will lead to an increase reflected in the mid year price changes.
 

KompressorV12

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The dealer won’t have to eat the cost if they have placed the order with Ford prior to the price increase. You are correct if you order in ‘23, you will pay the ‘23 price. This has been the case for decades. If there is a mid year price increase and you ordered prior to the increase, the dealer and you pay the pre increase price.
We’re in agreement, but unless I’m reading this wrong, you’re only price protected under two scenarios. Any march 2021 order OR a Aug 21 order if you spec’d a MIC. I suspect there are tens of thousands of post august 2021 orders who have agreed to MSRP pricing (including granger) that will have to pay these price increases because I don’t see the dealer eating $2k. If this is the case, it’s a win for all of us price protected people because we just got $2k in additional equity
 

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We’re in agreement, but unless I’m reading this wrong, you’re only price protected under two scenarios. Any march 2021 order OR a Aug 21 order if you spec’d a MIC. I suspect there are tens of thousands of post august 2021 orders who have agreed to MSRP pricing (including granger) that will have to pay these price increases because I don’t see the dealer eating $2k
It’s really two separate situations. My understanding is If you have an official order in the Ford system, that is the price you pay. If you have not converted your reservation that was under the price protection policy, it will be honored until the end of ‘23 unless you make certain changes. Ford seemed pretty clear on that in their e-mail last week. That difference is done by a third party and paid directly to the buyer, not the dealer.
 

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My dealer is honoring my price even though I don’t have a reservation. Who knows when the thing will show up though.
 

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Question: Does an increase in MSRP necessarily mean an increase in dealer cost?
 

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Question: Does an increase in MSRP necessarily mean an increase in dealer cost?
Yes. Ford covers their costs by charging dealer more, not marking up msrp. They get paid by the dealer not the consumer. A price increase increases invoice also.
 

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Perhaps you are referring to reservations, in that case there were specific price protections but recently Ford has stated that certain changes to your reservation will lead to an increase reflected in the mid year price changes.
This would not be surprising, however it is new info to me, please provide Ford documentation to support your claim and delineate the conditions. Thank you.


We’re in agreement, but unless I’m reading this wrong, you’re only price protected under two scenarios. Any march 2021 order OR a Aug 21 order if you spec’d a MIC. I suspect there are tens of thousands of post august 2021 orders who have agreed to MSRP pricing (including granger) that will have to pay these price increases because I don’t see the dealer eating $2k. If this is the case, it’s a win for all of us price protected people because we just got $2k in additional equity
Any order or reservation on or before 3/24/22 per the most recent Ford communication of which I am aware.


It’s really two separate situations. My understanding is If you have an official order in the Ford system, that is the price you pay. If you have not converted your reservation that was under the price protection policy, it will be honored until the end of ‘23 unless you make certain changes. Ford seemed pretty clear on that in their e-mail last week. That difference is done by a third party and paid directly to the buyer, not the dealer.
No, see my comment above your post. Ford was very clear that 12/31/23 is the end of price protection though. On that we agree. To the remaining reservations at that point, I suspect Ford will just cancel them so they don't take the heat for screwing 'reservation' holders.
 

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Thanks for the reply. My thought was along the lines of just because Ford increases the SUGGESTED selling price of a vehicle, it doesn't mean that Ford has increased their pricing to dealers, and that they're simply giving dealers the opportunity to earn a higher profit while still selling at MSRP. I guess my line of thinking is incorrect. LOL!
 

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Ford is supposed to send out more detailed information on what the price changes mean for existing reservations and orders next week. I think the prudent course of action right now is to wait and see what they say.
 

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Thanks for the reply. My thought was along the lines of just because Ford increases the SUGGESTED selling price of a vehicle, it doesn't mean that Ford has increased their pricing to dealers, and that they're simply giving dealers the opportunity to earn a higher profit while still selling at MSRP. I guess my line of thinking is incorrect. LOL!
Lol. They don't care about that. They care about their making $.
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