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First time poster, long time lurker of these here 6G forums.
Sorry if these questions are answered elsewhere, feel free to link a post to a thread where this question is already answered. I am pressed for time and only have until March 7, so I am posting first and will read later.
Bronco reservation holder since August 2020. I have been very patient and understanding. I have told the dealer all along the way that I do not care if I have to wait 5 years for my Bronco, as long as I get the features promised with the 2020-2021 price fully protected. I never bothered to set up an account and post on the forums because I thought I could outlast anything with patience.
I had spec'd out a fully loaded Badlands before at a price below $61k at the beginning of 2021. But I got my build delayed multiple times owing to having all of the features causing delays, and was 99'd.
Then the Raptor comes along and of course I want to know if I can get it, I've waited this long. The reason I picked the Badlands Sasquatch in the first place was to have the most capable vehicle. I drive a Japanese econobox, and this is the first time I have ever "yearned" for a particular vehicle.
I just got notified by my dealer that they can get a Raptor, as long as I pay a $20k markup. I spec'd out a mostly loaded Raptor and it brought me to a price above $76k. With the markup it would be over $96k, more than 50% above my previously spec'd Badlands. And they told me I need to decide by March 7.
Called Ford Corporate and mentioned that I had read about Jim Farley saying he did not like the dealer markups:
Ford CEO Asks Dealers to End Markups, Plans Punishment (thetruthaboutcars.com)
The Ford Corporate rep tells me they have no power over the dealers, but "they can take feedback." The gist I get here is that Farley being upset about the markup is just virtue-signaling BS, and the idea is to make as much as possible off the people who want a Raptor....even if that person has been holding a reservation for a year and a half and could be alienated from ever buying a Ford.
So am I just choosing at this point if the extra 0.3L of engine and 2 more inches of tire is worth $35k more than the Badlands Sasquatch? Even at 0% interest over 7 years the extra $35k would be $5k per year or $416.67 per month. That is a lot in cost for a difference in performance I may never take advantage of, even if I greatly prefer "FORD" on the grill to "BRONCO."
Is there anything I can do? Are there less brutal markups out there lower than $20k?
I intend to stop by a different dealership today for the first time, even though I have no expectations that anyone can help.
Sorry if these questions are answered elsewhere, feel free to link a post to a thread where this question is already answered. I am pressed for time and only have until March 7, so I am posting first and will read later.
Bronco reservation holder since August 2020. I have been very patient and understanding. I have told the dealer all along the way that I do not care if I have to wait 5 years for my Bronco, as long as I get the features promised with the 2020-2021 price fully protected. I never bothered to set up an account and post on the forums because I thought I could outlast anything with patience.
I had spec'd out a fully loaded Badlands before at a price below $61k at the beginning of 2021. But I got my build delayed multiple times owing to having all of the features causing delays, and was 99'd.
Then the Raptor comes along and of course I want to know if I can get it, I've waited this long. The reason I picked the Badlands Sasquatch in the first place was to have the most capable vehicle. I drive a Japanese econobox, and this is the first time I have ever "yearned" for a particular vehicle.
I just got notified by my dealer that they can get a Raptor, as long as I pay a $20k markup. I spec'd out a mostly loaded Raptor and it brought me to a price above $76k. With the markup it would be over $96k, more than 50% above my previously spec'd Badlands. And they told me I need to decide by March 7.
Called Ford Corporate and mentioned that I had read about Jim Farley saying he did not like the dealer markups:
Ford CEO Asks Dealers to End Markups, Plans Punishment (thetruthaboutcars.com)
The Ford Corporate rep tells me they have no power over the dealers, but "they can take feedback." The gist I get here is that Farley being upset about the markup is just virtue-signaling BS, and the idea is to make as much as possible off the people who want a Raptor....even if that person has been holding a reservation for a year and a half and could be alienated from ever buying a Ford.
So am I just choosing at this point if the extra 0.3L of engine and 2 more inches of tire is worth $35k more than the Badlands Sasquatch? Even at 0% interest over 7 years the extra $35k would be $5k per year or $416.67 per month. That is a lot in cost for a difference in performance I may never take advantage of, even if I greatly prefer "FORD" on the grill to "BRONCO."
Is there anything I can do? Are there less brutal markups out there lower than $20k?
I intend to stop by a different dealership today for the first time, even though I have no expectations that anyone can help.
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