I dunno but I'mma consecrate (violate) the back seat of my Bronco with my wife as soon as I get it homeAvid readers here know that there are approximately 190,000 reservations and that Ford is estimating that up to 75% of those reservations may be converted to orders. Further, we know that that Ford communicated an estimated allocation number to dealership - the largest factors in that calculation being their production capacity and their aforementioned (high?) conversion rate.
My questions is what is the estimated order to purchase consummation conversion rate? Certainly it is not 100% There is simply too much time between ordering and delivery and even some of the best intentioned buyers will not be able to follow through. Life happens.
So, there will be a small % of Broncos that are produced and delivered to dealerships and for which the buyer - for one reason or another, does not follow through. What becomes of these units? Does the Ford region re-claim these Broncos and perhaps has some kind of methodology to distribute them? Or, does the dealership keep them?
Assuming that Granger is the largest reservation holder in the Country and further assuming that this order fall-out % is relatively constant geographically, then it stands to reason that Granger may have the greatest number of Broncos available for retail sale.
One reason I pose the question is that I (as a non-FE reservation holder) would be interested to have an FE. If my ordering dealership had an FE "fall through", would there be a possibility for me to opt for the FE?
A darker question is if any dealerships are gaming the system using this method. Certainly it would be really straightforward to ask close friends and family to reserve a Bronco, proceed through the reservation to order to conversion and then stop short of purchase follow-through.
For persons without a reservation and who decide they have to have a Bronco, there will be a finite period of time - say between July 2021 (when deliveries start) and maybe April of 2022 when there are exactly 2 and only 2 "sources" for obtaining a Bronco. The first would be anyone who has already taken delivery and who would consider selling. The second would be this "inventory" of orders that failed to be consummated.
Perhaps I missed it, but has Ford said anything about these un-consummated orders?
Anyone care to speculate on what this % is? (I think it will be small, but even at 3-4%, that's still a fair number of Broncos that are produced and presumably available.)
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