So, I'm all for capitalism... if you want to spend $25k for a someday standard vehicle in order to be first. Awesome. But do these people tend to pay more up front, or even all in cash? Either way, what happens when you take the vehicle you spent $75k on and then god forbid something happens. Something bad. It's now totaled. Nothing to be done for it. (I'm actually curious when the first '21 Bronco will be wrecked or totaled) I know there is always that initial loss of value right off the lot... but with an OVER MSRP... aren't you just super screwed? No insurance company will pay for that right?! They'll give you $45k and you'll like it, right?