Packaging Prices

[jaruss01]

This looks fairly good!

My comment is that you are solving for a loaded Badland to equal a First Edition. The biggest wildcard is that the First Edition may have a 2-3k premium baked in over actual content just for exclusivity....and resale on it is probably a really big deal. So hypothetically, a Badland should top out at a few K less than a First Edition

HOWEVER, putting the price of the FE aside, i would be very surprised if a loaded Badlands stays inside $60k, just based on Wrangler pricing (as those break $60k too). If anything, it feels like Ford may be undercharged for the First Edition. Where a maxed out Badlands 4 door may be in the low $60s, and the First Edition 4 door should have been $65-66k, not $63k.

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[bladsquatch]

High comes with Mid package plus things. Lux comes with High package plus things. So if you’re compounding prices on packages you’ll be pleasantly surprised. Or not depending on Ford. ?

 

[VTBronco]

I mentioned this on another thread but Ford’s website lists the 4 door base model with the 10 speed auto as standard equipment. That would help alleviate some of the Sasquatch cost if true.

Yeah the 4 door on the website says 10-speed auto is standard - that would be a nice boost towards Sas being in the budget...we'll have to wait until the B+P tool comes out within the month

 

[Compta38]

Use known information to make educated guesses
In general options on bronco are expensive to allow them to advertise a low base price

OBX vs wildtrack is 10k difference
10k equals Sasquatch package plus motor upcharge (minus auto upcharge since auto is standard on OBX)

So if Sasquatch is 7 grand, the big motor would be 3 grand but if you are on a trim level with stick shift as standard the big motor may be 4-4.5k

Big bend to OBX is 5.5k different
So 5.5k gets you mid package plus auto trans

Big bend to wildtrack is 15k
15k for mid package, auto, big motor

Mid package will be 3.5-4k, there's a lot of what people consider mandatory options in there. The info from known trim level pricing proves it won't be a cheap option

You have to look at other add-ons as well and not just packages. Big Bend to OBX is $5.5k and yes you do get auto and mid with OBX but also upgraded headlights, wheels, paint match flares and that's just from what we can see. For all we know it also has upgraded interior as well.

 

[Desert_6G]

Just for fun, I want to know what everyone's opinions/guesses would be on the prices for the various package options. Please list your opinions as to why you guessed the price you did. We have the following packages...

Sasquatch Package
Mid Package
High Package
Lux Package

Looking forward to see who is closest next month!

Sasquatch Package $4000
Mid Package $2400
High Package $2500
Lux Package $3500

My guess

 

[toystwo]

The biggest wildcard is that the First Edition may have a 2-3k premium baked in over actual content just for exclusivity....and resale on it is probably a really big deal. So hypothetically, a Badland should top out at a few K less than a First Edition

I think this is pretty unlikely. Launch/First Editions have become pretty common in the industry and they tend to be fully loaded (but with nothing significant that is unique) with little or no price premium (which makes sense cause you’re not really getting anything extra).

If you look at the last several decades resale history of what is commonly called “tape and stripe” (vehicles without any actual performance modifications) special/limited editions, they tend to not sell for significantly more dollars. Of course buying new and holding never works for any normal car when you factor everything in. It would be hard to come up with a worse “investment”.

 

[dangerzone79]

Here's an idea... how about we stop telling Ford what we think things will cost & what we're comfortable with paying? Because you KNOW it'll all be used against us, and whatever the general consensus is on what our limits are... Ford will charge a TAD more knowing people will just do it. Us consumers are so stupid LOL.

 

[wvmtneer]

Here's an idea... how about we stop telling Ford what we think things will cost & what we're comfortable with paying? Because you KNOW it'll all be used against us, and whatever the general consensus is on what our limits are... Ford will charge a TAD more knowing people will just do it. Us consumers are so stupid LOL.

I will pay $1 for all options.

 

[WRF3MD]

High comes with Mid package plus things. Lux comes with High package plus things. So if you’re compounding prices on packages you’ll be pleasantly surprised. Or not depending on Ford. ?

So if the general consensus is the Sasquatch is approximately 5k and the V6/auto is 3k, does that mean it's an 8k upgrade or just 2k for those planning on the V6/auto to start with?

 

[Mopar2Bronco2021]

So if the general consensus is the Sasquatch is approximately 5k and the V6/auto is 3k, does that mean it's an 8k upgrade or just 2k for those planning on the V6/auto to start with?

Based on the difference between base 2 door and 4 door pricing (about $5000), I think think the 10 speed is $2500 or so. The other $2500 of the remaining difference is consistent with the other trim levels’ 2 door to 4 door price difference. The 2.7L will probably be an additional $1000-1500. So $3500-4000 for 2.7L and 10spd.

 

[WRF3MD]

Based on the difference between base 2 door and 4 door pricing (about $5000), I think think the 10 speed is $2500 or so. The other $2500 of the remaining difference is consistent with the other trim levels’ 2 door to 4 door price difference. The 2.7L will probably be an additional $1000-1500. So $3500-4000 for 2.7L and 10spd.

Right. So is it 3500-4000 plus 5 for the Sasquatch? Or 5ish all together? Pushing close to 10k is going to be a hard pill to swallow for 35's

 

[Mopar2Bronco2021]

Right. So is it 3500-4000 plus 5 for the Sasquatch? Or 5ish all together? Pushing close to 10k is going to be a hard pill to swallow for 35's

Oh damn, inception. That’s a good question, I see what you mean now after re-reading. I don’t know haha. Hopefully that’s how it is. 5k all together.

 

[WRF3MD]

Oh damn, inception. That’s a good question, I see what you mean now after re-reading. I don’t know haha. Hopefully that’s how it is. 5k all together.

Just thinking out loud. If the Sasquatch is only available with the auto then yes, that should all be included in that package. Should. But we all know how that goes haha

 

[Doc Rocket]

If you look at the Ranger, most of the mid package on the Bronco is the difference between XL and XLT on the Ranger (a few things in the XLT upgrade that are standard on the Bronco, a few things that are in the mid package that are extra options on the Ranger XLT), and that is about $4k, for what that is worth... Lots of electronics (sensors) in that package, probably expensive.

 

[BroncoFanBoy]

Just thinking out loud. If the Sasquatch is only available with the auto then yes, that should all be included in that package. Should. But we all know how that goes haha

I think in all vehicles, certain options are dependent on other stand alone options. So while you will also need auto, auto still has to be a stand alone option for those that don’t want sas

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