The Insanity is Over, How Much Longer Until Discounts Are Offered?

[Surfnbike]

I test drove my first '23 Bronco today, a 4 door wildtrak. My jaw about dropped when the sticker had a $25,000 dealer markup on it. When I remarked to the salesman about it he said "we used to sell 'em that way all day long", and then he promptly mentioned that he could "talk to his manager" to remove it completely.

They had 3 wildtraks on the lot, all of which were canceled orders. I wonder how much longer with 7%-10% auto loan rates until we will see $5k discounts on such high MSRPs?

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[GRENDIZER]

The ridiculous ADMs are going away, but Ford keeps raising the MSRPs. So the cost of a Bronco is going down but it’s not returning to’21 to early ‘23 price levels. My ‘23 Wildtrak is now $5200.00 more in ‘24.

 

[Toccoa]

Now that almost all of the reservations are taken care of and the flippers are ready to move onto the next hot vehicle, I'd say it's only a matter of time. At the end of the day it is a Ford Wrangler and Ford is no Jeep. Although, Jeep is not really Jeep anymore either. So, who knows.

 

[BigHoof]

I test drove my first '23 Bronco today, a 4 door wildtrak. My jaw about dropped when the sticker had a $25,000 dealer markup on it. When I remarked to the salesman about it he said "we used to sell 'em that way all day long", and then he promptly mentioned that he could "talk to his manager" to remove it completely.

They had 3 wildtraks on the lot, all of which were canceled orders. I wonder how much longer with 7%-10% auto loan rates until we will see $5k discounts on such high MSRPs?

If you seriously want one, I would not hesitate at MSRP prices for a WIldtrak. If you wait, that $5,000 you might get off will probably cover future price increases so you'll be right back where you are today other than losing months (or years) of having fun in one.

 

[MadMan4BamaNATL]

Well, if guys would stop paying ADM, it would go away.

The fact that many paid it in the first place is idiotic. Say the same for the upcoming Land Cruiser.

And Americans wonder why they don’t have enough money in retirement. Well, stop making stupid money decisions and you’d likely be fine.

Paying Braptor money for a WildTrak is just a shame. The fact that so many have such money to burn is why inflation is so high anyway.

Here’s a tip, inflation isn’t coming down anytime soon either, because people just keep tolerating paying inflated prices, which by the way, caused all of the inflation to begin with, so stop complaining about the interest rates if you were part of the problem that created the conditions that led to high interest rates…..

 

[Langwilliams]

New member here. I just got my big bend a few days ago. I ordered it in June an got it 2 months later to the day. I didn't think it was bad compared to how it was when they launched. It seems like the dealers here that are selling them at msrp (some add stupid stuff like paint protection to make more money on them) don't have any in stock. My friends an I were riding our motorcycles around an saw a dealership with about 6 for door broncos on the lot (those seem harder to get than a two door here). My bud said I should go look at those an cancel mine. I said I bet there's a reason they're on the lot. Sure enough their website shows a $10K mark up on them.

I think they will return to sticker soon. Discounts will come when they are sitting on the lot unsold.
I remember when the retro thunderbird was launched. Dealers had waiting lists for them a sold them at big markups. Three or four years later they were out of production. The novelty wore off. I think the bronco has way more appeal since it's a cool looking practical vehicle unlike the Tbird but the gotta have one now is about done.

 

[BlueBronco]

Plenty of folks here got a discount when they bought their Bronco.

 

[Surfnbike]

Good responses so far. I understand that Ford has been raising MSRP, as have most auto manufacturers during the '21-'23 inflation wave. I also see that most manufacturers are sitting tight, except Tesla, who is playing a different game, having begun cutting prices six months ago (after jacking them way up during '22) with the shot over the bow in January, commencing the EV pricing wars.

The question to me of whether dealers will begin discounting from MSRP or if Ford will stop raising MSRP for the next model year and instead perhaps lower MSRP is one in the same. Inflation is coming under control and the rate hike cycle is coming to an end, so typically you've got 6-18 months for the impact of this last rapid reverse-course in monetary policy to take effect.

I don't think you can blame people for paying over MSRP. The nominal sale price is largely irrelevant when 1) auto loans could be financed at 1%, 2) you have a hot new vehicle, and 3) severe constraints on supply. People purchase as much vehicle as they can afford to pay monthly, and more if they are taking our home equity loans. That is just capitalism. If there is anyone to blame, some could be directed at easy monetary policy by the government ecouraging spending.

It's interesting to hear from those like Langwilliams who've seen this show before how long it takes for autos to cool off, given the circumstances, and anecdotally what others are seeing on the ground. My uncle once told me a story of how the lights just "turned off" when Volker raised rates in the late 70s and again in the early 80s. That didn't quite happen this time but it has seemed to tame inflation and eliminated the frothiness in some markets, autos included.

Does anyone have stats on how many oustanding bronco orders Ford still has? Also does anyone care to offer conjecture as to when dealer lots will be filled with Broncos for sale?

 

[BeerForMyHorses]

Well, if guys would stop paying ADM, it would go away.

The fact that many paid it in the first place is idiotic. Say the same for the upcoming Land Cruiser.

And Americans wonder why they don’t have enough money in retirement. Well, stop making stupid money decisions and you’d likely be fine.

Paying Braptor money for a WildTrak is just a shame. The fact that so many have such money to burn is why inflation is so high anyway.

Here’s a tip, inflation isn’t coming down anytime soon either, because people just keep tolerating paying inflated prices, which by the way, caused all of the inflation to begin with, so stop complaining about the interest rates if you were part of the problem that created the conditions that led to high interest rates…..

Exactly the reason I paid $28k MSRP for my base. Granted, I did wait over 2 years to get it.

I've bought close to $3k in additional aftermarket upgrades that I installed myself to save money and it looks as capable as any Badlands or wildtrak but for literally half the price

 

[Hunger&SharkTooth]

I got my wildtrak 22 at msrp

Dealer wants $25k over msrp for 2024 Braptor. Anyone else hearing anything?

 

[Imonamoose]

The badlands SAS high package I have is not even an option anymore as far as I can tell... carfaux keeps sending me emails for 64k buy back, jokes on them, the cam phaser already failed at 6k and it sounds like a tractor every morning! I have decided I am riding this ford crap the whistlingdeisel way and I will just buy a new one if this pony can pass the test... send it, for the jerry of the day! It's just a fun car, don't get fanboy on it... ford "quality" is not what it was.

 

[BroncoAZ]

Good responses so far. I understand that Ford has been raising MSRP, as have most auto manufacturers during the '21-'23 inflation wave. I also see that most manufacturers are sitting tight, except Tesla, who is playing a different game, having begun cutting prices six months ago (after jacking them way up during '22) with the shot over the bow in January, commencing the EV pricing wars.

The question to me of whether dealers will begin discounting from MSRP or if Ford will stop raising MSRP for the next model year and instead perhaps lower MSRP is one in the same. Inflation is coming under control and the rate hike cycle is coming to an end, so typically you've got 6-18 months for the impact of this last rapid reverse-course in monetary policy to take effect.

I don't think you can blame people for paying over MSRP. The nominal sale price is largely irrelevant when 1) auto loans could be financed at 1%, 2) you have a hot new vehicle, and 3) severe constraints on supply. People purchase as much vehicle as they can afford to pay monthly, and more if they are taking our home equity loans. That is just capitalism. If there is anyone to blame, some could be directed at easy monetary policy by the government ecouraging spending.

It's interesting to hear from those like Langwilliams who've seen this show before how long it takes for autos to cool off, given the circumstances, and anecdotally what others are seeing on the ground. My uncle once told me a story of how the lights just "turned off" when Volker raised rates in the late 70s and again in the early 80s. That didn't quite happen this time but it has seemed to tame inflation and eliminated the frothiness in some markets, autos included.

Does anyone have stats on how many oustanding bronco orders Ford still has? Also does anyone care to offer conjecture as to when dealer lots will be filled with Broncos for sale?

Inflation isn’t over, the rate of growth has just fallen to 50% higher than the Gov’t target. The ~20% inflation incurred over the past couple years is the new normal, I don’t see us going back to 2020 prices ever. The fed will keep raising rates until inflation is in the 2% range, but to get it all back they would have to plunge the economy into a deep recession which they won’t do. The rates under Carter and early Reagan were double what they are now. My dad tells the take of how they were over the moon to get under 10% on their mortgage with the VA rate and how most were 12%.

My local dealer has a few Wildtraks sitting on the lot, and later this month will get my loaded Badlands SAS Lux that I’m walking away from. I’m walking because I don’t need the truck anymore, not because of rates.

 

[mcinfantry]

I test drove my first '23 Bronco today, a 4 door wildtrak. My jaw about dropped when the sticker had a $25,000 dealer markup on it. When I remarked to the salesman about it he said "we used to sell 'em that way all day long", and then he promptly mentioned that he could "talk to his manager" to remove it completely.

They had 3 wildtraks on the lot, all of which were canceled orders. I wonder how much longer with 7%-10% auto loan rates until we will see $5k discounts on such high MSRPs?

2 days

 

[MadMan4BamaNATL]

Exactly the reason I paid $28k MSRP for my base. Granted, I did wait over 2 years to get it.

I've bought close to $3k in additional aftermarket upgrades that I installed myself to save money and it looks as capable as any Badlands or wildtrak but for literally half the price

Awesome! Too bad not many are more like you. Most can’t turn a wrench or even know what size to grab.

I only paid MSRP as well and waited almost 3 years. Could I afford to have walked in and picked one up earlier, absolutely, but I’m not dumb with money.

What a person can afford may be relative, but just free spending and overpaying has always led to disaster. And it’s time that adults stop blaming the government and Santa Claus for all of their bad decisions.

Inflation is a result of scarcity. Scarcity is a result of high demand. Waiting was painful, but I knew making that sacrifice was the best thing for all. That’s why I also had price protection of almost $4K as well.

Prices always go up, that should be clearly understood and you do pay a penalty for being late to the party.

A lot of guys should have just waited. Buying when markets are high is bad money, period people.

 

[mcinfantry]

Awesome! Too bad not many are more like you. Most can’t turn a wrench or even know what size to grab.

I only paid MSRP as well and waited almost 3 years. Could I afford to have walked in and picked one up earlier, absolutely, but I’m not dumb with money.

What a person can afford may be relative, but just free spending and overpaying has always led to disaster. And it’s time that adults stop blaming the government and Santa Claus for all of their bad decisions.

Inflation is a result of scarcity. Scarcity is a result of high demand. Waiting was painful, but I knew making that sacrifice was the best thing for all. That’s why I also had price protection of almost $4K as well.

Prices always go up, that should be clearly understood and you do pay a penalty for being late to the party.

A lot of guys should have just waited. Buying when markets are high is bad money, period people.

I tried getting a base spouse and building it like i wanted the first time.. The second time i realized it was better to wait until i could get the features I wanted that came with it (they are warrantied you know) , instead of hoping what i built was reliable and could actually do what i needed and wanted. Most people i know who get a base and added bolt ons and accessories soon found the base no longer fit them and moved on without them…..

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