- Joined
- Jun 26, 2020
- Threads
- 3
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- 1,970
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- Location
- Outer Heaven
- Vehicle(s)
- Bronco Big Bend
- Your Bronco Model
- Big Bend
To get you to move up to a higher model. I don't see why this is such a hard concept for some people to grasp.What is Ford hoping to accomplish by limiting the entry point for the Advanced 4x4 option to Black Diamond trim (for non-Squatch)?
Ford does not want to sell the base model, they don't want people to buy the base model. That is why the base model is so limited on options. It's the perfect blank canvas for people that just want an offroad rig, & those customers will probably make up less than 10% of overall bronco customers. The base model bronco exists so that it can hit the headline of starting at 28K.
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