📈 Our 2021 Bronco Order Stats / Take Rates After 1K Submissions

[reidski29]

Seeing lux as so high, that is probably forcing a decent amount up to badlands

Yep, that was the case with me. I am getting a Wildtrak but the BL I went back and forth over nearly daily.

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[Jason]

Nice presentation of data @Jason! Added to first post.

Here is one more. Color take rate also changes quite a bit, as colors differ by model (sorry FE folks ...)

Edit: Fixed a formula error for Oxford White

 

[Rednek]

A51 is not the color for you

 

[ssolypop]

I'm surprised there aren't more people holding out for the MOD top.

Yeah that surprise me too. So many complained about the MIC but that is the most liked top. Unless people are hoping to get their vehicle earlier or saving $1200...

 

[Jason]

How is the a 2% High Package on Black Diamond? You can't get High on BD

There are definitely some mistakes in data entry. A couple FE folks chose VB in the survey instead of LB, or High Package instead of Lux. On a whole the data set is clean, but there are some outliers.

 

[timhood]

The Bronco6G order tracking list now has well over 1,000 orders' data submitted, a substantial sample pool to give us a look into how our users have been spec'ing their Broncos and the take rates on trim, body style, engine, transmission, packages tops, colors, and by states.

Great, so my Bronco is going to look like everyone else's.

In 6 out of 8 categories, mine was the top choice. In the other two, the difference was only 60/40 and 54/46. I'm gonna need the Ford app to guide me to mine in the national park parking lots because I won't be able to recognize it by sight alone.

 

[ZackDanger]

There are definitely some mistakes in data entry. A couple FE folks chose VB in the survey instead of LB, or High Package instead of Lux. On a whole the data set is clean, but there are some outliers.

GIGO

 

[Brichan]

I thought it would be interesting to see how some options break down by model. Some of these stats made perfect sense to me, and some others left me scratching my head. Either way, I found it interesting to see how these options break down by model.

View attachment 85646

Funny that six percent of first edition buyers didn’t know it comes with the LUX package included

 

[Carolina Jim]

As time goes on the 2-door Bronco take rate will probably match Jeep

I hear your logic....but to my eye the 4-door Wrangler looks better than the 2-door....and the opposite is true of Bronco

 

[JMiles74]

I like the concept of the MOD top but not a big fan of the painted black that clashes with the MIC fenders and mirrors. I think it will look really good on OBX though.

Wait, what? The fenders and mirrors are MIC gray or are the painted black? So confused...

 

[Lcubed]

I'm surprised there aren't more people holding out for the MOD top.

the stats won't show all the folks who elected to hold until MY22 for the MOD or white MOD top.

also, doesn't the FE automatically come with the LUX package.
if so, how did 1% order the HIGH option?

 

[@BadBlueBronco]

I'm getting it for:
Adaptive cruise...tied to it now that I'm used to it
Better stereo

The other things are nice conveniences to have: wireless charger; dash power ports; heated steering wheel.

That said, if that is the reason I get delayed, I could live with the High package.

I feel you but the adaptive cruise control still isn't the copilot like the sport. that was the last straw and made the decision to stay high and not lux.

 

[Paul Gagnon]

Yeah that surprise me too. So many complained about the MIC but that is the most liked top. Unless people are hoping to get their vehicle earlier or saving $1200...

The modular top is $2500 in Canada. I would prefer to have it over the molded in colour but for that price I can live without it.

 

[rtaylor]

Lux surprises me most

I guess Ford is really good at upselling. Making the packages just tantalizing enough and the incremental costs not overly excessive. It was the tiniest of features in lux that were the most compelling and I think Ford knew that.

 

[toughtoaster]

Wait, what? The fenders and mirrors are MIC gray or are the painted black? So confused...

Last I heard was that the fenders and mirrors are MIC gray, but OBX has painted fenders etc.

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