- First Name
- Dave
- Joined
- Aug 19, 2020
- Threads
- 1
- Messages
- 84
- Reaction score
- 380
- Location
- Fort Wayne
- Vehicle(s)
- Bronco
- Your Bronco Model
- Badlands
If the product is as good as it appears to be, it won't matter. At all.
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Agree. This forum gives me more information than officially from Ford, and that's wrong IMO. They should've delayed the reveal if they weren't prepared for the hype. But ??‍ it is what it is. Now that the hype has lessened with all this, I feel much better about not being roped into something that I may not love. I'm keeping my eyes on other options rather than making a hasty decision. That's a good thing.This isn’t a post so much about lack of B&P as much as it is about Fords seemingly “Do nothing, tell no one” strategy. The cats out of the bag for what the bronco has and what it seems to be capable of. My issue and I’m sure the dealers as well, is lack of transparency between HQ and the dealerships around the US.
its one of the most hyped cars trying to break into a market dominated by Jeep and no dealers appear to have any info at all. Meanwhile theres pamphlets showing how Jeep plans to go toe to toe with the bronco and seems Jeep dealers have strategies in place. Things like strategy and build and price and promotion showings should have been in the works since last year through the reveal this year. i know there’s a pandemic but there’s so many ways to promote this vehicle and it seems Ford isn’t pursuing any of them.
Yes, Ford may have botched this. From a leadership, perspective, think about this. They should have made the first year run 4 model selections, 4 color choices, and maybe 4 packages. Lean on the original ford concept of black, black, or black. Walk before you run. Deposits definitely should have been $1000. Such a large deposit allows for cash liquidity to ramp up to a much clearer demand take rate. The build process they have made is now so overly complicated that the constant string along is due to the complexities of sourcing and production.
I remember the last Acura I bought, tech or no tech, pick interior and exterior color. That was it. You can bury all the goodies in when you scale it into all models sold. They are trying to jump right into the jeep option game and decided to run before they walked. I'm sure after the Explorer launch and the heads that rolled there, everyone is running around in fear of losing their job if this goes south. Delays in COVID can be accepted, screwing another launch, no way.
So we've got a complicated new vehicle launch with likely over 400k build configurations, on the heels of a failed new vehicle launch and a ton of scared employees. Yep. Leadership.
They should have made the first year run 4 model selections, 4 color choices, and maybe 4 packages. Lean on the original ford concept of black, black, or black. Walk before you run. Deposits definitely should have been $1000.
No, absolutely not, in fact I think they are doing a fantastic job!This isn’t a post so much about lack of B&P as much as it is about Fords seemingly “Do nothing, tell no one” strategy. The cats out of the bag for what the bronco has and what it seems to be capable of. My issue and I’m sure the dealers as well, is lack of transparency between HQ and the dealerships around the US.
its one of the most hyped cars trying to break into a market dominated by Jeep and no dealers appear to have any info at all. Meanwhile theres pamphlets showing how Jeep plans to go toe to toe with the bronco and seems Jeep dealers have strategies in place. Things like strategy and build and price and promotion showings should have been in the works since last year through the reveal this year. i know there’s a pandemic but there’s so many ways to promote this vehicle and it seems Ford isn’t pursuing any of them.
The reason for the multitudes of options and configurations is that price tag. If they can't make what they produce seem like it's worth the $50k that the average middle-class consumer has to pay for a vehicle, they would be seen as cheap, mass-produced, plastic toys.Yes, Ford may have botched this. From a leadership, perspective, think about this. They should have made the first year run 4 model selections, 4 color choices, and maybe 4 packages. Lean on the original ford concept of black, black, or black. Walk before you run. Deposits definitely should have been $1000. Such a large deposit allows for cash liquidity to ramp up to a much clearer demand take rate. The build process they have made is now so overly complicated that the constant string along is due to the complexities of sourcing and production.
I remember the last Acura I bought, tech or no tech, pick interior and exterior color. That was it. You can bury all the goodies in when you scale it into all models sold. They are trying to jump right into the jeep option game and decided to run before they walked. I'm sure after the Explorer launch and the heads that rolled there, everyone is running around in fear of losing their job if this goes south. Delays in COVID can be accepted, screwing another launch, no way.
So we've got a complicated new vehicle launch with likely over 400k build configurations, on the heels of a failed new vehicle launch and a ton of scared employees. Yep. Leadership.
They aren't building anything based on a $100 deposit. They're building on deposits converted into orders.It seems a great idea to build 150k vehicles to customer spec based on a $100 deposit.
That's not a bad idea. Do that.The unofficial pricing is making me rethink a toy. Might just trade in my truck for a Raptor Instead of buying a Bronco And keeping my truck.
With no additional commitment?They aren't building anything based on a $100 deposit. They're building on deposits converted into orders.
Some dealers are requiring a deposit. This isn't any different than ordering another vehicle.With no additional commitment?
Lots of dealers are claiming no additional deposit necessary to build.
Easy to walk away from that 65k custom build if it just costs you 100 dollars.