Ford Announces FREE Sound Deadening Headliner For All 2021 Bronco With Hard Tops

[indio22]

Early April Fools joke? If not this is maybe the most interesting Bronco news of the week. So much to unpack in terms of the possible reasons why Ford is giving this item away ...

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[618TRVLWILD]

Yes

Someone may have answered your question by now. I'm just catching up. Say you got that funky combo build that GVWR related!

 

[mdonathan56]

Just emailed my dealer and it is added.

Thank you @618TRVLWILD for the info and Thank you to Ford for the freebie.

 

[618TRVLWILD]

Early April Fools joke? If not this is maybe the most interesting Bronco news of the week. So much to unpack in terms of the possible reasons why Ford is giving this item away ...

I believe it's to fix the assembly line bottle neck. Also helps Webasto to manufacture them faster I would think! Just my theory!

 

[96ExplorerSport]

Probably costs more to not include that $1 dishwasher sound dampening pad. Next they will include tinted windows for free on the base just because it costs more to install 3 clear windows on mic top.

I was wondering this too.

I can't read the pages of this thread as fast as they are multiplying!

 

[Bronc-O]

It is probably easier for them just to put the sound deadening headliner in all of them instead of just some if them. It couldn't coat them that much to add it to the manufacturing process for all MIC tops.

Same logic that applies to the rear wiper/defroster hookup. It's more efficient, less likely to have errors and sell more hardtops later on. Ford is probably making more money by including sound deadening on all tops. CoverKing was getting a price from Ford for X number of units. Suddenly Ford will now be buying XXX units at a lower price per unit.

 

[Bronc-O]

For some reason I foolishly thought the build and price would be updated to reflect this change this morning. I need more coffee...

It said in the info it may take a few days.

 

[UncleBuck]

Is this going to make us late availability though?? I see it’s now possible to add to the 2.7!

 

[Bronc-O]

I'm not sure how I feel about this. It's nice to get something for 'free', but I didn't add it to mine because I'm not overly concerned with road noise. I want heat insulation more than sound deadening and this headliner doesn't look like it does much for heat. I was going to get the @Hothead Headliners version, but now this will probably make the install a little more difficult.

You've gotta wonder if there will even be a HotHeads version, now that Ford just took over the market.

 

[djp]

https://community.thebronconation.c...adliner-for-all-mic-tops-on-2021-bronco.3812/

Ford announced to dealers today that the sound deadening headliner option for the 2021 Bronco will now be standard on Mold in Color (MIC) hard tops that are matched with cloth or leather interiors, and it will be a no-cost option on MICs that are paired with Marine Grade Vinyl (MGV) interiors. Bottom line, no one will be paying extra for the sound deadening headliner.

We suspect that the reason for making the headliner optional on MGV interiors is that those interiors are focused on water resistance. The headliner was first shown off in the Bronco Nation forums here. The fuzzy, carpet-like material that is adhered to the roof is designed to reduce cabin noise and was a $495 dollar option on both 2-Door and 4-Door Broncos. For those concerned about headroom in Broncos with MIC tops, the headliner is quite thin and the effect on headroom is extremely small.

This change also applies to builds that didn’t have access to the sound deadening headliner before. For example, a 4-Door Badlands with a 2.7L engine wasn’t able to be optioned with the headliner due to constraints in Ford’s ordering and production planning systems. Now, the option is just a part of the MIC top on most trims and will be able to be added to any build regardless of other options.

LETTER TO DEALERS:

To: Dealership Personnel

Subject: Bronco Production Update | Sound Deadening Headliner

Next week we will be sending a communication to all Bronco order holders outlining a production change for the 2021MY Bronco. The Sound Deadening Headliner is now available across the entire 2021 Model Year Bronco hard top model lineup regardless of selected options for no charge ($495 value). The addition of the sound deadening headliner improves overall appearance while reducing interior cabin noise.

• Vehicles equipped with a cloth or leather interior will receive the headliner as standard
• Vehicles equipped with the Marine Grade Vinyl interior will have the option to add in the headliner – some customers will want the function to easily wash off their roof panels.
• Pricing: if a customer’s vehicle is equipped with the sound deadening headliner, their price will be reduced by $495 MSRP

Impacts to Dealership Orders in WBDO

Today you will start seeing the content change reflected in the Bronco Price wire, WBDO, and your customers’ orders. This update could take several days and will not adjust all orders at once. Order guide updates will follow shortly.

• For existing orders with the NVH headliner, the price will be reduced by $495.
• For orders with cloth and leather seats and no NVH headliner, the order will automatically receive a headliner and receive no pricing change
• For Marine Grade Vinyl orders without the NVH headliner, nothing will change.

Dealer Action Required

No action is required at this time. When the Bronco Order Holder communication is sent next week, week of March 22, we will provide reporting that highlights orders that are impacted by this announcement and the required next steps.

• NOTE: For customer conversions happening today and beyond ensure you are offering them the Sound Deadening Headliner at no additional charge ($495 value) for those who select the Marine Grade Vinyl option

Does that now reduce the cost of packages that include the sound deadening ?

 

[Bronc-O]

Same with me, no SAS

Even sent a screen shot

Impacts to Dealership Orders in WBDO

Today you will start seeing the content change reflected in the Bronco Price wire, WBDO, and your customers’ orders. This update could take several days and will not adjust all orders at once. Order guide updates will follow shortly.

 

[Bronc-O]

Does that now reduce the cost of packages that include the sound deadening ?

Sound deadening headliner was never offered in any package. "Additional sound deadening" is totally different from the headliner.

 

[mdonathan56]

AWESOME now i can use my ford pass points /300$ at the strip club to make it rain!

Is that in the new Enhanced Experience waiting area?

 

[ZackDanger]

hope it comes with the mod top too, and its curious that you were not allowed to equip it on the badlands with 2.7L... presumably due to weight.

2 possible explanations, the wind noise was so unbearable, they feared it would be a rejection reason.

Or there were issues with finishing the inside of the panels, and covering it up with the liner was cheaper... but they are still allowing it to be unfinished with MGV, so maybe that wouldnt make sense.

Confirmed to be included with the Mod top.

Also, letter stated that it is included with all trims and accessories... any problem still adding it is only because the updates to the dealer ordering system haven't fully rolled out yet.

No answers on *why* this happened, but the theory I like the best is that adding it to only some trims at the Ford factory was adding complexity and bottleneck, and Ford is able to save time and money by just including it with every top, and having the top manufacturer (Webasto) install them before they ship to Ford.

 

[Bronc-O]

Looks like if headliner was incompatible with your build before it still is now.

RIP me.

Hello hotheads!!

Impacts to Dealership Orders in WBDO

Today you will start seeing the content change reflected in the Bronco Price wire, WBDO, and your customers’ orders. This update could take several days and will not adjust all orders at once. Order guide updates will follow shortly.

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