- First Name
- Cory
- Joined
- Mar 7, 2021
- Threads
- 7
- Messages
- 689
- Reaction score
- 1,261
- Location
- West Chester PA, OCNJ
- Vehicle(s)
- 85 CJ, 94 YJ, 04 JK, 17 Taco
- Your Bronco Model
- Badlands
YES to all from what I read. Well stated.This is unbelievable that this shit happens. The original post wasn't all that clear, as others have suggested maybe the OP should update / clarify, so I will pose as a question: is this what happened??
1) 94Becerra made a reservation with Ford Motor Company which cost him $100 (he's the reservation holder).
2) His reservation was assigned (by Ford) to Fremont Ford of Newark, CA.
3) His res was converted to an order 3/19 (of 2021?).
4) His expectation was that on delivery he would pay MSRP (based on anything stated or in writing from dealership?).
So in this case, and unfortunately many others, is this what is happening?
1) Fremont Ford of Newark, CA (and others as noted on B6G) used his reservation as a way to essentially get a Bronco early which they could mark up and sell as their own, ignoring the customer's reservation?
2) In other words, Fremont Ford of Newark, CA gamed the Ford Motor Co Bronco Reservation System as a means to jump ahead of Dealer Stock orders??!!!
Contract or not, whether in a court of law, or in the court of public opinion, how can this be anything other than a blatant case of bait and switch?
Assuming all true, then Fremont Ford of Newark, CA and their ilk should be blacklisted, hands down, no question, full stop.
BUT, its really astounding that Ford Motor Company allows this practice to persist. The reservation system was a marketing tool designed and implemented by Ford Motor Company, not by the dealers, as a means to generate interest and draw in customers. Despite all the negative feedback, the system actually works, as evidenced by the fact that as far as Ford Motor Company is concerned, reservation holders still take priority over dealer stock orders. BUT, instead of the system putting specific customer builds in the hands of the customers who made the reservation then converted to order as designed / as intended, instead are they in fact turning a blind eye to these practices?? Almost makes them an accomplice and enabler of these greed - driven dealers, and in any case, reflects badly on them as an otherwise respected manufacturer.
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