How important is it to you that this is a Ford product?

[dejones64]

Before the Bronco reveal, I planned on driving my current vehicle until it died. Once the 6G was announced, I said I'm getting one asap. No other vehicle would have swayed me.

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[MaverickMan]

I understand some of you older folks being nostalgic for the bronco, but I don't understand brand loyalty.

What do you gain as a consumer being loyal to a brand? Hell I am a ford stock holder and if another company has something that fits me needs or wants better I am going with that other company.

So to answer the question, it's not important to me at all.

Tegridy! With loyalty, ya get tegridy.

To me its just that euro cars look too expensive, asian cars look flimsy, slavic cars are a facepalm, gms are just too backwards, and chryslers feel like they will cost me later.

Im just diehard loyal to ford because they have never disagreed with me on any real level. That and the first vehicle I owned, an econoline died at 333,000 miles. But it lasted 3000 miles from San Diego to Ohio after I totalled it in Cali.

 

[cybersal]

My '02 Escape has over 231,500 miles on it. The air conditioning is acting up, but I'd rather sweat it out (literally) and wait for a Bronco than buy any other Ford or other brand's product. Nothing else out there that I can afford excites me.

Based on 19 relatively trouble-free years of driving the Escape, I'm very loyal to Ford. If a similar vehicle were made by another company, I might look into it, but ultimately would buy a Ford.

 

[awall422]

The name Ford and Bronco mean nothing to me. It's about the product. If jeep got rid of that stupid cross-bar and opened it all up like the Bronco does, I'd consider that.

 

[Ricepuddin]

Tegridy! With loyalty, ya get tegridy.

To me its just that euro cars look too expensive, asian cars look flimsy, slavic cars are a facepalm, gms are just too backwards, and chryslers feel like they will cost me later.

Im just diehard loyal to ford because they have never disagreed with me on any real level. That and the first vehicle I owned, an econoline died at 333,000 miles. But it lasted 3000 miles from San Diego to Ohio after I totalled it in Cali.

Wait, Ford is giving out weed to loyal customers ?

Euro cars are trash ( don't look at my signature). Some of my asian cars have been the best built and sturdy cars I've owned, do we get Slavic cars in north America? You're probably right about the last two.

I get continuing to buy a brand because you've had good experiences, I don't see that as loyalty , I see it as trust. let me ask you this, say your next two fords are absolutely nightmares in quality and performance, would you continue to buy fords?

 

[GaryB2220]

It wouldnt be the same product. Each of those companies use their own set of motors/engines/transmissions etc. No other company makes an engine like these ecoboosts. It would take jeep 30+ years from the start of the first model year production to get all the features the my21 bronco currently has. Toyota would just put a thirsty uninspiring gutless motor and auto transmission in it, that will be dependable as hell but why not just get a 4runner then. I dont know much about nissans, so nothing to say there.

 

[SwankyTiger]

its important that it isnt a Jeep/FCA/Stellantis/whatever they call themselves this week/ product

 

[AKBronc49]

I get continuing to buy a brand because you've had good experiences, I don't see that as loyalty , I see it as trust. let me ask you this, say your next two fords are absolutely nightmares in quality and performance, would you continue to buy fords?

Brand loyalty is a funny thing and can be for so many reasons. For me its ingrained from my family. At work I deal with companies and fleets of 300+ vehicles, you find out a lot about every brand when they are worked to their extremes. Fords have always held up better on the North slope of Alaska in the harshest conditions. Add in that I've always had what I consider good luck with all my Fords (all used) even knowing some have their pitfalls (3 transmissions in my now totaled '96 Explorer). I also get a huge sentimental attachment to vehicles and keep them forever. It's much more emotional than facts and figures for me. The Bronco will be my first brand new vehicle ever and with that comes its own load of emotions. Had Chevy came out with a true Blazer I wouldn't have ever thought of buying it because GM just doesn't float my boat. That said I own a Chrysler that has been amazing and I love it, but if it hadn't been my Grandmothers car previous I probably wouldn't feel the way I do for the car.

cliff notes? People are weird and I would keep going back.

 

[LowerSlowerDelaware]

A Ford Bronco but not quite a Ford Bronco reminds me of this…….

 

[Axe]

Means absolutely nothing to me...I reserve my loyalty for family and friends.

 

[Brongo]

How important is it to you that this is a Ford product? If the Bronco were released exactly as is (same product, same price) by another manufacturer like Toyota, Nissan, or Jeep would you still be as interested?

If a brand came out with a Bronco-like vehicle and it was exactly what the Bronco is going to be: removable top and doors, styling, features, tech, drivetrain; I'd be interested.

I have no allegiance to any brand. I'm buying the Bronco because it has/does everything I want. Not because it's a Ford.

Now, some brands may give me pause. Not sure I'd be into it if Kia came out with a Bronco-like thing.

 

[Brongo]

Means absolutely nothing to me...I reserve my loyalty for family and friends.

Exactly. Priority builds are based on dealer relations. Ford isn't doing anything for anyone with a Ford tattoo and a garage full of F-150s, nor does any car manufacturer.

 

[PSUTE]

I was excited that the Blazer was back a few years ago. Then they wasted the name on what is just another crappy crossover. When the Bronco came back, I knew I had to have one. I like American cars, which means GM or Ford at this point...

 

[PavementQueen]

It WAS important, however after their recent F150 Lightning reveal "Disaster", that has since changed. However, not a fan of Jeeps SB commercial either, so not really sure what to do at this point.

 

[mikeheel]

What matters to me is the features. If Ford hadn't built the Bronco, I'd have bought a Jeep. If someone else had built a similar vehicle, I'd be looking at it, too.

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