- Joined
- Feb 19, 2019
- Threads
- 5
- Messages
- 681
- Reaction score
- 1,167
- Location
- Upper Norwegia
- Vehicle(s)
- '71 Bronco, '02 Excursion
- Your Bronco Model
- Undecided
It isn't what someone does with it every day, but what they could do with it if they wanted to that sells an expensive noncommercial-use truck. Image requires credibility, at least for the hardware - but one can pretty safely assume that 95% of Raptor buyers drivers don't have the time, skill, or inclination to blast down a Baja track at a competitive speed. Raptor is way overbuilt for what most people require of a pickup, but the image of driving a Baja racer to the office and parking it next to a Prius at the Shop n' Save are what sells. We live in a society wherein we can dress ourselves up as who we want to be, regardless of how far a departure from reality that is. Witness all the badass Harley-Davidson pirate costumes worn by podiatrists and financial advisors every weekend - they dress up in their alternate personality and play pretend outlaw biker to temporarily escape... something.Hasn’t stopped the raptor from being insanely popular.
We've talked about it before - without credibility, there will be no image; no image, no aftermarket support; no aftermarket support, no credibility. Absent a certain level of off-road capability, Bronco won't ascend to a self-sustaining image but for a few custom builds and show trucks.
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