Why the Reservations?

[JesseS]

You are dreaming if you think dealers will have non-reserved stock anytime next year, except for a few that were ordered and not picked up for some reason, like financial or family problems, and those will have a huge ADM.

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[DUSTYcazOREGON]

Look I know every one is excited but i dont get whats the big hurry to go reserve one and get your name on a list when we dont know all the specs and packages and interior options. Come this time next year there will be 15-20 Bronco’s on every Ford lot and if you wait a couple months after that like in the fall you’ll be able to get one $3-4k off sticker guranteed, so me im chillen while everyone is freaking out lol

Because we don't want to "settle" for a LOT car. We want to order it, the Series we want, with the features we want, with the accessories we want. It's like....would you want to settle for an arranged marriage by your parents or going out and finding the Woman of your dreams?!

 

[csj]

I've never gotten the "reservations", it's just Ford marketing hype. It's just another SUV.

 

[RBF 1401]

I've never gotten the "reservations", it's just Ford marketing hype. It's just another SUV.

With the utmost respect, you're joking right? You post a comment on a forum full of rabid Bronco enthusiasts that it's "just another SUV" then you need to be banned from here for life.?????

 

[RBF 1401]

It's been my plan for MANY years to buy a Bronco in summer of 2022 after my mortgage is paid off. As soon as it became obvious (a week after launch) that demand combined with pandemic challenges meant a good possibility of NO dealer stock until possibly 2023...
I am not risking the chance that when summer of 2022 rolls around I won't be able to get a Bronco, or will have to settle for some over-priced vehicle with none of what I want and stuff I don't need.

Even Jeep lots currently don't have the amount of inventory and variety of Wranglers that they had pre-pandemic. I would love to see Ford dealers completely covered in Broncos and Broncos driving on every street. But that may still be a few years away. Quite a few.

 

[Vigor]

I've never gotten the "reservations", it's just Ford marketing hype. It's just another SUV.

They're only making a limited amount of Broncos for MY21. If you didn't reserve, you don't get a Bronco next year. Simple as that really

 

[Stroopaloop]

Look I know every one is excited but i dont get whats the big hurry to go reserve one and get your name on a list when we dont know all the specs and packages and interior options. Come this time next year there will be 15-20 Bronco’s on every Ford lot and if you wait a couple months after that like in the fall you’ll be able to get one $3-4k off sticker guranteed, so me im chillen while everyone is freaking out lol

Because I can order exactly what I want in the trim I want and I can get it "by" the time I want it

 

[BlueBronco]

You are dreaming if you think dealers will have non-reserved stock anytime next year, except for a few that were ordered and not picked up for some reason, like financial or family problems, and those will have a huge ADM.

You forgot about all the Cactus Gray's that are going to be left on the lot when people realize the minty green they ordered off of B&P is actually concrete gray. Then Ford & the dealership's new line will be: "You can have any color Bronco you want, as long as it is one of the 100 Cactus Gray's we have over here because the original reservation holder walked away from the misrepresented color."

 

[tyrobronco]

Come this time next year there will be 15-20 Bronco’s on every Ford lot and if you wait a couple months after that like in the fall you’ll be able to get one $3-4k off sticker guranteed, so me im chillen while everyone is freaking out lol

Well this turned out to be a poor prediction back in July 2020, eh?

Be chillin' until 2023, be lookin' like...

 

[tritonx100]

You can save 3-4 K and get a Bronco in Sept/Oct of 2021. Personally I'm happy to pay up and get one in March of 2021.

To each their own.

you guys are dreaming if you think vehicles will be on the lot in Oct 2021. Ford won't even start shipping until mid-summer is my guess.

 

[Efthreeoh]

Unfortunate as the pandemic delays are, I'm nearing retirement and this will be my last new vehicle purchase, so I want to get it as early as possible to pay off the loan prior to my retirement income. Also, the New Bronco is possibly one of the last manual transmission vehicles that can be purchased within the next few years, outside of $100K performance cars.

Thinking dealers will be discounting off MSRP on New Broncos in MY 22 I think is unrealistic.

 

[RG7]

Settle down everyone the OP was from July ?

 

[Garbone]

You forgot about all the Cactus Gray's that are going to be left on the lot when people realize the minty green they ordered off of B&P is actually concrete gray. Then Ford & the dealership's new line will be: "You can have any color Bronco you want, as long as it is one of the 100 Cactus Gray's we have over here because the original reservation holder walked away from the misrepresented color."

Cactus ? Grey is much sexier than "concrete slab".

 

[centra28]

Simple, we are pioneers to the great and vast unknown!

 

[Marauder]

I can't speak for anyone else, but I've been waiting for a Bronco since it was first announced. I'm trying to limp into delivery in an F150 that is about past its prime. So a pre-order or reservation or whatever is just a chance to order a vehicle in the exact spec I would like.

Very similar situation for me, except rather than an F-150, I’m riding an 11-year old sedan that is dependable, but one I’ve been looking to upgrade for a few years.

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