Granger Ford -2022 Bronco Allocation - No one said it was going to be easy

[StedeBonnett]

I'm also a Grangetober day one reservation holder.

I decided to give a local upstate SC dealership a try.
I reached out through Facebook got immediate engagement and a phone call followed at 9 am.
The salesperson wanted me to come to the dealership in person today preferable. (Why???) So I responded with before I drive over it will take 30 minutes I have a few questions.

I gave them my reservation and order date, and I asked what are you offering or charging for your Bronco's MRSP, ADM, as well as how many orders do you have and where would I stand if I transferred my order after the 13th?

I was told only the sales manager can give me those details and he will call you back…
crickets!!! I don't expect a call back—I'm sure they see me as a pain in the ass and FU you went with an out-of-state dealer.

I'm intent on riding the pine alongside Granger - but waiting till late 2023 or early 2024 is going to test my willpower. We might need a support group to help us stay the course.

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[Hobgoblin]

I'm also a Grangetober day one reservation holder.

I decided to give a local upstate SC dealership a try.
I reached out through Facebook got immediate engagement and a phone call followed at 9 am.
The salesperson wanted me to come to the dealership in person today preferable. (Why???) So I responded with before I drive over it will take 30 minutes I have a few questions.

I gave them my reservation and order date, and I asked what are you offering or charging for your Bronco's MRSP, ADM, as well as how many orders do you have and where would I stand if I transferred my order after the 13th?

I was told only the sales manager can give me those details and he will call you back…
crickets!!! I don't expect a call back—I'm sure they see me as a pain in the ass and FU you went with an out-of-state dealer.

I'm intent on riding the pine alongside Granger - but waiting till late 2023 or early 2024 is going to test my willpower. We might need a support group to help us stay the course.

We got your back Geno! Keep the faith.

 

[Gamecock]

Because Ford cares about stock price. Devaluing the brand hurts the stock price. That's why they care.

I can tell you my dealer questions all his decisions based on what Ford thinks. We don't do anything that could tarnish our view with them. They control a lot more strings (additional allocation being one) than most probably know. Just my $.02 from a big dealer who talks to Dearborn a lot.

The stock price is about margins and outlook for Ford, and isn't positively impacted by putting on an ADM, nor negatively impacted by a dealer selling volume at a discount, and you know that. Investors look at Ford's net ASP and margin, not yours. I know you are trying to justify it to others because you are a beneficiary in this scheme, but it doesn't hold water. Ford put out a reservation system with the intent to deliver in timestamp order (within supply constraints). You and your ilk cried to Dearborn, and a new CEO without a backbone backed down and changed their commitments....you benefited, so I get that you can justify it in your mind....but their conduct to the reservation holders is unjustifiable. They blatantly went back on their commitment / lied.

 

[jonwithanelcamino]

I appreciate the reacts to the photo on this forum. but get on twitter and like and retweet the actual tweet. tag the ford guys when you do it so they can see the support. It puts things a lot more in their face on twitter.

Here's the direct link

Someone else mentioned it.
We should 100% make sure @TFLtruck is on the scoop

 

[Slyder]

My grandfather owned a gas station that my father worked in as a young boy. It was what you would picture as a typical small town full-service gas station in rural Iowa. He grew up around the gas station and that is where he learned his blue-collar work-ethic. It is also where he first started to sell used cars at the age of 16. Fast-forward to 1978 he purchased a Dodge store in Granger, Iowa and later in 1987 he purchased a Ford dealership in Dallas Center, Iowa. He then relocated the Ford store to Granger and become what is now Granger Motors & Granger Ford.

He had a saying when we would complain growing up. “If it was easy, everyone would do it.” The last week has been a great reminder of that. Our staff, starting with Albert and now continuing with a 5-member team, has worked very hard over the last 16 months. Yesterday’s allocation announcement was a gut-punch. I tend to be a glass is half-full guy, and this certainly has been a test of that.

We have the Bronco6G community and a lot of loyal customers to thank for all their support and my responsibility lies with them. We want them to be taken care of properly. There is no other way to sugar coat it, the allocation formula does the biggest disservice to our customers. Ford decided to dip their toes in the “reservation” system emulating a method made popular by Tesla’s recent success. In the end, they couldn’t dive all the way in and reverted more closely back to the franchise/allocation system that has been in place for over 100 years. I get it. You want to reward the dealerships that have sold hundreds and thousands of vehicles on an annual basis. The franchise system also benefits the consumer because of discounts and aggressive pricing. If this was Tesla, there would be no discounts. There would be no Granger Ford.

To recap 2021, we received allocation of 203 units. This was on roughly 600 reservations we received before the allocation cutoff. It was reasonable to assume that moving from 6 to 12 months of production would safely bump our allocation to around 400. It was also a reasonable assumption that including all reservations as a factor, instead of just the September cutoff (1300+ reservations), would double our allocation count again to around 800 units. Adjusted down slightly, we were anticipating 700-ish Broncos for 2022. That isn’t how it is going to work out. Moving the “bronco” factor down from 50% to 25% and moving the factor from reservations to 2021 allocations was the worst possible scenario for our customers. We are left with 1075 orders converted from reservations currently. I would anticipate being able to fill 10-20% of our reservation count for 2022. That amounts to 120-220 Units depending on how production plays out. We received 11 for 2022 Model Year production start up.

So where do we go from here? Like I said before, our obligation lies with you the customer. So, whether you end up purchasing your Bronco from me or not, I want you to have a great experience and I want you to get your Bronco. So, there are a few things we can do as a store to help increase that allocation number.

What is Granger Ford going to do?

1. Bronco Facility – There is a Bronco facility upgrade that dealerships can opt into. This can increase our 2022 Allocation by 18 total units. We are absolutely going to spend the money and sign up for this.

2. Bronco Sport Sales – 25% of the allocation formula is Bronco Sport sales. We are going to become better at selling Bronco Sports than Broncos. We are now offering 6% under invoice on a Bronco Sport order. We are going to get as creative as possible to shoot this sales number up ASAP. We are going to be relentless in this pursuit. In my mind, this is our biggest opportunity.

3. Share of Nation Sales – This is over a 36-month period, so it’s going to be the hardest number to move. But because of our loyal online following and progressive business model. We have quickly moved up 20+ spots in our region YTD and I anticipate being one of the biggest, if not the biggest, Ford dealer in the state of Iowa for 2022.

4. We are committed to only selling to our reservation holders - 100% of our Broncos delivered have been to our reservation holders. Ford lowered the dealer’s name match standard to 60% because other dealers seem to have trouble making that work. We have it down to a science and will continue to value long-term commitments rather than short term profit.

5. Discount lock-in – We absolutely are going to honor our pricing agreements with our customers. $1000 under invoice or $2000 under invoice October special. This will not change.

6. Honest Conversations – Over the next 30+ days we are going to have open and honest conversations regarding your reservation and where you stand among our total reservation count. We will do our best to advise you of your best options and talk you through what makes the most sense for you. We are going to have your best interest in mind, regardless of whether you end up purchasing from us.

What can our reservation holders do?

1. Hang in there – No, we’re not going to send you a hammock. But I know there are a collection of our reservation holders that are loyal to us and how we do business. Their patience will be put to the test, but we are going to do our best to give monthly updates on our allocation and progress that we’re making on Bronco deliveries as well as our other goals to increase allocation.

2. Buy a Wrangler/Gladiator at 4% Under Invoice – if you are tired of the Bronco ride, we can offer you a Wrangler/Gladiator purchase at 4% under invoice and have it delivered to our store in 60-90 days. 2022 Wrangler and Gladiator ordering opened yesterday. Email [email protected] and we’ll be happy to send you a quote.

3. Find Another Bronco Dealer – I have confirmed that Ford will allow transferring of reservations/orders. We have heard of ADM horror stories, but there are other dealerships who are treating customers right. While they may not match our discounted pricing, you can make some calls/send some emails to other dealers and see where they stand. If you choose to transfer, you’ll need to call Ford’s customer service line at 1(800)392-3673 and request a transfer.

The next 12 months are going to be a grind and we’re committed to working harder than we have the past 16 months. We are starting to reap the rewards of our labor and by the end of the year, we will have the pleasure of delivering 150+ Broncos to our reservation holders. I don’t want your sympathy. We signed up for this. If anyone deserves your sympathy it is our reservations holders, who in my opinion, only deserve the best. We will keep grinding and we’re not going anywhere. Hey! If it was easy, everyone would do it.

Zach

I know I'm a little late, because I had a busy Weekend at work, but thank you for the heads up on the current situation.

I'm a bit saddened that I will more than likely get pushed to a '24 delivery, since I'm a Sept 23, 2020 reservation, and I really have no plans to move to another dealer or my local dealer. ( I'm pretty sure there are people from my local Dealership that read these forums, and I'd welcome dialogue with them, but I'm sure that will never happen.)

I gave them more than enough chances to answer my questions and gain a customer, but was given the song and dance vague answers. I got frustrated, initiated talk with Albert (may he rest in peace) and decided to go with Granger, if my local Dealer wouldn't give me answers to my questions.

In the end they wouldn't answer and basically said I would get scammed and never see that Bronco. That very evening I confirmed my Reservation with you and got my confirmation email from Albert.
Now, I started this whole talking process the end of Aug, 2020 and it took me 3 weeks of trying to get any solid info from the local dealer to when I actually 'reserved'. I know they have reservations, because they just delivered their first Bronco (loaded 4-dr Sasquatch Badlands) and their second is on the way (loaded 4-dr Wildtrak), so I'm curious as to what these people agreed to for pricing, since I couldn't get anything out of the dealer.

If people want to think I went to you because of the pricing, they're free to think that, but it's not the case. I was frustrated with my local and Albert's honesty, openness and enthusiasm is what drew me in. There's also the fact that Granger is little over a couple hour drive from where I grew up.

All that's left now is for me to wait on the dreaded text/call/email telling me I'm s.o.l and that I'm looking at 2024 for delivery. If I have to wait for my order, I'm prepared too ( can't say that I'll like it), but I have zero interest in a Jeep and would love to help out by buying a Bronco sport, but I don't like Sport and can't bring myself to buy one, even if it is temporary.

(sorry for the long winded reply, I know you're very busy)

 

[devildog0331]

I've been pissed off about this since Friday. I live outside of Chicago, and the Ford dealers around me are all scumbags who won't be clear with you about anything. I've talked to a couple about transferring and no one will give me a straight answer on either pricing or allocations.

I'm keeping my Granger reservation, and since i'm an attorney, im seriously considering suing Ford for breach of contract. I think based upon my $100 dollar deposit and the communication from Ford about the reservation system, i can make a case out of it. I think we might have some consumer protection laws in Illinois that i might be able to rope in as well as extra counts to my complaint, i have to do some research.

Litigation is extremely time intensive and expensive and I don't have a problem with using my own time to make Ford bleed a little bit. It may not be a lot to the company, but we'll see what they come up with and how far they are willing to take it. I'll litigate it out to trial through discovery over the next 2 years and see if they want to flush a couple bronco's worth of profit down the toilet over one pissed off attorney who isn't getting his bronco until 2030.

 

[Aman]

Because Ford cares about stock price. Devaluing the brand hurts the stock price. That's why they care.

I can tell you my dealer questions all his decisions based on what Ford thinks. We don't do anything that could tarnish our view with them. They control a lot more strings (additional allocation being one) than most probably know. Just my $.02 from a big dealer who talks to Dearborn a lot.

Wow, please tell us more about how this stock thingy works.

Also, tell me you whined to Ford about Granger, without telling me you whined to Ford about Granger.

 

[LS2GTO]

I've been pissed off about this since Friday. I live outside of Chicago, and the Ford dealers around me are all scumbags who won't be clear with you about anything. I've talked to a couple about transferring and no one will give me a straight answer on either pricing or allocations.

I'm keeping my Granger reservation, and since i'm an attorney, im seriously considering suing Ford for breach of contract. I think based upon my $100 dollar deposit and the communication from Ford about the reservation system, i can make a case out of it. I think we might have some consumer protection laws in Illinois that i might be able to rope in as well as extra counts to my complaint, i have to do some research.

Litigation is extremely time intensive and expensive and I don't have a problem with using my own time to make Ford bleed a little bit. It may not be a lot to the company, but we'll see what they come up with and how far they are willing to take it. I'll litigate it out to trial through discovery over the next 2 years and see if they want to flush a couple bronco's worth of profit down the toilet over one pissed off attorney who isn't getting his bronco until 2030.

Im not an attorney but it sure seems like there has been a lot of misrepresentation here on the part of Ford with regard to the reservation system and how things are ultimately playing out.

 

[69351windsor]

I've been pissed off about this since Friday. I live outside of Chicago, and the Ford dealers around me are all scumbags who won't be clear with you about anything. I've talked to a couple about transferring and no one will give me a straight answer on either pricing or allocations.

I'm keeping my Granger reservation, and since i'm an attorney, im seriously considering suing Ford for breach of contract. I think based upon my $100 dollar deposit and the communication from Ford about the reservation system, i can make a case out of it. I think we might have some consumer protection laws in Illinois that i might be able to rope in as well as extra counts to my complaint, i have to do some research.

Litigation is extremely time intensive and expensive and I don't have a problem with using my own time to make Ford bleed a little bit. It may not be a lot to the company, but we'll see what they come up with and how far they are willing to take it. I'll litigate it out to trial through discovery over the next 2 years and see if they want to flush a couple bronco's worth of profit down the toilet over one pissed off attorney who isn't getting his bronco until 2030.

Add me as additional plaintiff, & if it doesn't get very far it will still be a huge egg on face for Ford with really bad press.

 

[taperunner]

I've been pissed off about this since Friday. I live outside of Chicago, and the Ford dealers around me are all scumbags who won't be clear with you about anything. I've talked to a couple about transferring and no one will give me a straight answer on either pricing or allocations.

I'm keeping my Granger reservation, and since i'm an attorney, im seriously considering suing Ford for breach of contract. I think based upon my $100 dollar deposit and the communication from Ford about the reservation system, i can make a case out of it. I think we might have some consumer protection laws in Illinois that i might be able to rope in as well as extra counts to my complaint, i have to do some research.

Litigation is extremely time intensive and expensive and I don't have a problem with using my own time to make Ford bleed a little bit. It may not be a lot to the company, but we'll see what they come up with and how far they are willing to take it. I'll litigate it out to trial through discovery over the next 2 years and see if they want to flush a couple bronco's worth of profit down the toilet over one pissed off attorney who isn't getting his bronco until 2030.

I work at a law firm in Chicago. I run the Relativity environment. Let me know if we need to setup a Relativity database hah.

 

[PC Austin]

I know for sure many of us, myself included, never owned a 4-wheel drive vehicle before. The Bronco was a dream to get into this fun world. I'm sure many of us never went full in on a brand new vehicle costing $60K either. But the Pandemic, travel restrictions and sheer boredom were the perfect combination to jump into this Bronco release and we kicked things off with 100 dollars and a promise we were going to get ours in "relative order". I went to the off-rodeo and saw many families just like mine, jumping feet first into this world and seeing their excitement. Ford is pulling the rug out from these people and people like me and killing this dream.

 

[jonwithanelcamino]

https://www.bronco6g.com/forum/threads/15k-price-increase-from-dealer-over-msrp-scam.25224/

So this is the experience @ford_motor_company wants us to have?
Poor guy

 

[mpeugeot]

https://www.bronco6g.com/forum/threads/15k-price-increase-from-dealer-over-msrp-scam.25224/

So this is the experience @ford_motor_company wants us to have?
Poor guy

No, Ford wants us all to get class action settlements, they believe that it will buy them good will.

 

[Lurking4luv]

Im not an attorney but it sure seems like there has been a lot of misrepresentation here on the part of Ford with regard to the reservation system and how things are ultimately playing out.

I was wondering how long it would take for lawsuits to come into play. Maybe thats the route we need to take for Ford to live up to its promises. I say go for it.

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