I'm sorry to be the bearer of bad news earlier with the formula coming out....
Remember this...Ford is very concerned with stock price. A lot of decisions are made based on that. Why did they leave Bronco reservations open so long? Why'd they take more Lightning reservations than they could build? Easy answer...good press. Good for the stock price. So ask yourself, what's better for the stock price? Highly desirable, brand new vehicle bringing more than asking price? Or highly desirable vehicle being offered thousands below invoice? If that answers not obvious, then I'm sorry. Just adding in what I see and hear.
Remember this...Ford is very concerned with stock price. A lot of decisions are made based on that. Why did they leave Bronco reservations open so long? Why'd they take more Lightning reservations than they could build? Easy answer...good press. Good for the stock price. So ask yourself, what's better for the stock price? Highly desirable, brand new vehicle bringing more than asking price? Or highly desirable vehicle being offered thousands below invoice? If that answers not obvious, then I'm sorry. Just adding in what I see and hear.
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