I agree, you have to really value either: 1) off road capability 2) convertible (unique in SUVs) or 3) style/image; to buy a Bronco or Wrangler.Agree, comparative to a wrangler probably correct. But raise the price much more and I will be saying it’s approaching mid life luxery suv pricing for a base model 4x4, is it worth it
They are poor values compared to other choices on most other metrics such as refinement/equipment, particularly given the incentives on many other models. I don’t think Bronco will have meaningful incentives for years, unless the combo production of Wrangler/Bronco overwhelms the market demand of this niche.
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