The general public is confused about a lot of things. Confusion about Bronco & Bronco Sport is nothing compared to politics, the environment, recycling, exercise, food, my life vs. theirs, entertainment, good and evil, music, cycling gravel/road/MTB... Great part is with the Bronco it is an opportunity to talk about it and maybe help them jump on board with either. Many will be happy with the Sport. Those that are Bronco enthusiasts are already knowledgeable and have ordered or looking to future availability. I like seeing the name out there and the Sport is fun to drive. The general public will get a better understanding of what is Bronco in a few months.I agree it seems like a fun suv but it also causes confusion amongst the general public.