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- Feb 21, 2020
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- #106
100% will never happen, Ford said they expect 70% conversion which seems like pie in the sky to most of us.Success for Ford is 100% MY21 builds from reservations - no dealer stock. If that bleeds into MY22, all the better. Demand with no available supply- perfect marketing. Interesting that the reservation book is still open. Conversion rates - the missing factor for dealer allocations that will impact some of us more than others.
Current survey says most likley it will only be 40% at this point, only time will tell.
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