December Update - Granger Ford

[Zach@Granger]

Hey, Its me again!

We've been busy, which is a blessing. But I am past due on owing everyone an update on our Broncos. We have received a huge influx of "dirt mountain" Broncos and have been crazy busy trying to keep up. We delivered our 100th Bronco today. We have 62 remaining of our 2021 Bronco allocation and should get most of them delivered by the middle of January.

We published that our first month of allocation was received from Ford for the 2022 model year and we received 11 Broncos. For the second month of production we received 20 Broncos and they have all been assigned VINS. We await the 3rd month of allocation figures and I'd anticipate receiving those around Christmas time and VINS assigned within a few weeks of that.

Update on what are we going to do to improve allocation for 2022?

1. Bronco Facility – We signed up for our Bronco facility upgrades and sent off paperwork in November.

2. Bronco Sport Sales – We're happy to report we've been able to order 11 Retail Bronco Sports within the last couple of months. These are in addition to our stock units that we have inbound and is a huge improvement from what we were seeing previously.

3. Share of Nation Sales – This is the hardest number to move being a 36 month average. We are happy to say that because of our great customers we sold over 100 new Fords for the first time ever in November and anticipate being able to match/improve that performance in December/January. We also have set a new record for our store for annual Ford sales in 2021 and would anticipate improving on that significantly in 2022 as well.

4. We are committed to only selling to our reservation holders - Our name match percentage currently site at 91.89%. I can tell you 100% of our Broncos have gone to their reservation holders with the discrepancies being a different address, business name rather than personal name, etc. It is an unbelievable thing to see this level of commitment from our customers and has been an awesome thing to watch the passion and excitement of those who are getting their Broncos.

Thanks again for all the support!


Zach

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[Zach@Granger]

Also, we will be calling 15 of you shortly.

 

[jdbronc]

Thanks Zach. Does the chart you posted in https://www.bronco6g.com/forum/threads/where-do-i-stand-in-line-granger-ford-customers.25938/ still hold up?

 

[Tonka1]

Thanks for the update. Can you tell us any patterns from the vehicles that are being pulled for production such as reservation month, models, etc. Are they generally being pulled in order of reservation time stamp?

 

[22greenfordbronco]

Thanks for the update.

 

[ferbm]

You Sir! YOU!
Happy Holidays!

 

[PSUTE]

Congrats on your success!!!

 

[GreyZ]

This is awesome to see. I wish other dealerships were half as involved as you guys are in the enthusiast market. I hope the Bronco efforts that Granger has put forth really pay off for you guys in all of your sales.

 

[JMV123]

Nice and keep the big wheels rollin!

 

[Hobgoblin]

Zach, thank you for the update! It is much appreciated.

Congratulations on the success. Look forward to more great news to come.

 

[corey07]

Thanks for the update and Happy Holidays to all of you!

Fingers crossed my D1 Mic top reservation doesn't keep slide, slide, slippity-slidin! A new years scheduling email would be sweet!

 

[Herbie]

Hey, Its me again!

We've been busy, which is a blessing. But I am past due on owing everyone an update on our Broncos. We have received a huge influx of "dirt mountain" Broncos and have been crazy busy trying to keep up. We delivered our 100th Bronco today. We have 62 remaining of our 2021 Bronco allocation and should get most of them delivered by the middle of January.

We published that our first month of allocation was received from Ford for the 2022 model year and we received 11 Broncos. For the second month of production we received 20 Broncos and they have all been assigned VINS. We await the 3rd month of allocation figures and I'd anticipate receiving those around Christmas time and VINS assigned within a few weeks of that.

Update on what are we going to do to improve allocation for 2022?

1. Bronco Facility – We signed up for our Bronco facility upgrades and sent off paperwork in November.

2. Bronco Sport Sales – We're happy to report we've been able to order 11 Retail Bronco Sports within the last couple of months. These are in addition to our stock units that we have inbound and is a huge improvement from what we were seeing previously.

3. Share of Nation Sales – This is the hardest number to move being a 36 month average. We are happy to say that because of our great customers we sold over 100 new Fords for the first time ever in November and anticipate being able to match/improve that performance in December/January. We also have set a new record for our store for annual Ford sales in 2021 and would anticipate improving on that significantly in 2022 as well.

4. We are committed to only selling to our reservation holders - Our name match percentage currently site at 91.89%. I can tell you 100% of our Broncos have gone to their reservation holders with the discrepancies being a different address, business name rather than personal name, etc. It is an unbelievable thing to see this level of commitment from our customers and has been an awesome thing to watch the passion and excitement of those who are getting their Broncos.

Thanks again for all the support!


Zach

Zach this might be a stupid question because I don't pretend to understand the allocation v.s. scheduling thing one bit. You mentioned that your first month of 2022 was 11 and those have been scheduled (I assume for the January build month) and that you already have 20 for the second month of 2022(with VIN, so already scheduled), I would think those would be scheduled for February as they are the second month. I guess I hadn't seen any February builds scheduled yet, I was of the understanding that would happen maybe the second or third week of December. Can you clarify (if you have time of course), not super important obviously. Thanks and good luck.

 

[Slyder]

Thank you for the update, Zach!

 

[nwGTS]

Zach this might be a stupid question because I don't pretend to understand the allocation v.s. scheduling thing one bit. You mentioned that your first month of 2022 was 11 and those have been scheduled (I assume for the January build month) and that you already have 20 for the second month of 2022(with VIN, so already scheduled), I would think those would be scheduled for February as they are the second month. I guess I hadn't seen any February builds scheduled yet, I was of the understanding that would happen maybe the second or third week of December. Can you clarify (if you have time of course), not super important obviously. Thanks and good luck.

December is the first month for MY22. So those 11 builds are December builds and the next 20 are for January. I'm 156 on their list. That puts me realistically at an early Fall build. My dad's 70th is this November. All I want to do for him is take him on a cross country camping trip in MY Ford Bronco the same way he did for me in HIS Ford Bronco 30 years ago. Fingers crossed.

Thank you, Zach and Granger Ford!

 

[Herbie]

December is the first month for MY22. So those 11 builds are December builds and the next 20 are for January. I'm 156 on their list. That puts me realistically at an early Fall build. My dad's 70th is this November. All I want to do for him is take him on a cross country camping trip in MY For Branco the same way he did for me in HIS Ford Bronco 30 years ago. Fingers crossed.

Thank you, Zach and Granger Ford!

Ahhhh that's right, thank you. I forgot half of December was dedicated to 2022. I hope you get your wish Nate.

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