Final Conversion Rate?

[RoadKiller]

You were always able to convert your order all along. The deadline was for Ford to schedule first quarter builds, and count how many early reservations a dealership converted to count towards their allocation.

Not sure why your specific dealership decided suddenly they did want to get your order entered... maybe their early reservation conversions were lower than expected and they are thinking you’re in the running for a MY21 (but late October is *really* late). In order to be considered for a build your order must be converted.

Whether or not you convert now, at a certain point MY22 ordering will open with whatever options become available, and you’ll need to put in an order specific to MY22.

If you didn’t convert, that would be your first order. If you already did, you’ll just update your options.

No matter what, your timestamp remains what Ford uses to rank the build order.

Thanks for feedback - Not sure why dealer told me not to order said only orders before September. Than changed to last minute to order - 3 days before deadline. Starting to sound like dealer didn't know process and Ford told them to get them in. As they said Ford contacted them to add orders. Guess I'll know in May when build dates are determined. I may just get lucky that I get bumped up based on dealer allocation if that plays into effect for me. My October Res sure won't help. $100.00 refundable - I'm sure a lot of others walked away. I was told I would have to reorder again a 2022 if I'm not getting a 2021. I hope Ford gives me some priority over first time orders even if original res # before mine.

Thanks again - Got my fingers crossed. Spare toy so I can wait.

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[Zac]

Does this mean big changes in what a dealer’s initial allocation was? I’m number 23 of 36 at my dealer, 8/14 reservation and ordered a 4-door BadSquatch+2.7. I was holding out hope that being in my dealer’s allocation might mean delivery in time for me to take it on a September trip. Was there any chance of that to begin with, and will this conversation rate change anything?

 

[Angel Hair 73]

Thanks for feedback - Not sure why dealer told me not to order said only orders before September. Than changed to last minute to order - 3 days before deadline. Starting to sound like dealer didn't know process and Ford told them to get them in. As they said Ford contacted them to add orders. Guess I'll know in May when build dates are determined. I may just get lucky that I get bumped up based on dealer allocation if that plays into effect for me. My October Res sure won't help. $100.00 refundable - I'm sure a lot of others walked away. I was told I would have to reorder again a 2022 if I'm not getting a 2021. I hope Ford gives me some priority over first time orders even if original res # before mine.

Thanks again - Got my fingers crossed. Spare toy so I can wait.

We had a similar experience. I put in a reservation 3/17 because that’s when we decided we wanted one, fully expecting to be ordering later this year. Phone call two days later to get our order in if we wanted. Sales Manager put it in as a priority code 10, with talk of customers not converting, allocation numbers, customers who want to wait, etc. I’m sure it’s all about sales And making numbers look a certain way.
We’re good with whatever, as we have more rides than drivers and don’t need this ASAP. Plus...green? I hope it’s worth the wait.

 

[BobT]

Even if you put in an order now with priority 99, you will still have to place an actual order again when the MY 22 ordering window opens up.

So, priority code 99 still gets you in line?
Albeit way down, but we still have a spot?

 

[Skeletor]

So, priority code 99 still gets you in line?
Albeit way down, but we still have a spot?

It's my understanding that we keep the same spot we had previously, but priority 99 means you are definitely a MY '22 recipient. As such, we will have to place our order later in the summer when those order banks open up. So, we are not locked into anything at this time.

 

[Gloff]

Wondering if others ran into this or heard of this. I'm a late entry Oct 2020 reservation holder. When conversion started I received an EM from dealer that I was to far out to reserve a 2021. My ordering will be in Summer for a 2022. Than I'm told jusy DAYS before March 19 that I can now convert and that based on my selections good chance I can get a 2021 as the dealer is contacted by Ford to add people. My order is pending and I'm being told I may need to order again for a 2022. Dealer has been good so far. Not sure what sparked this! Was Ford seeing room for more last minute additions! Was my large dealer down on conversions based on allocations! On the short list with fingers crossed. Ford confirmed order was processed after dealer submitted.

Thanks for feedback - Not sure why dealer told me not to order said only orders before September. Than changed to last minute to order - 3 days before deadline. Starting to sound like dealer didn't know process and Ford told them to get them in. As they said Ford contacted them to add orders. Guess I'll know in May when build dates are determined. I may just get lucky that I get bumped up based on dealer allocation if that plays into effect for me. My October Res sure won't help. $100.00 refundable - I'm sure a lot of others walked away. I was told I would have to reorder again a 2022 if I'm not getting a 2021. I hope Ford gives me some priority over first time orders even if original res # before mine.

Thanks again - Got my fingers crossed. Spare toy so I can wait.

At first I thought this was our dealership, but I couldn't find a Bob that fits your timeline in our spreadsheet.

I can give you some insight though, since I ran into the same thing at about the 3 days to go mark. Our impression was that Ford had enough reservations by 9/18/20 to build out the entire '21 MY production when accounting for cancellations, many other dealers thought the same thing. Our Allocation formula is based on conversions of reservations prior to that date, so we put the 9/19 + reservations on the back burner (since they didn't count for our allocation, and the likelihood is that none after that date would get built in the 1st quarter of production anyway). We then got an email with about three days to go that explicitly said to convert any and all orders that want to order. So we sent an email out saying that if you want to be considered for a '21, get your order in, not high probability, but you have to have it in for it to be possible.

My understanding is that there will be a scenario late in the '21 MY where Ford won't have the commodities to build the higher packages/options/sasquatch, and will have to start going further down the timestamp list to get to a buildable order (like a stripped base or moderately equipped Big Bend). This is a real possibility, and I assume that was always the case, but myself and other dealers didn't read the communications that way.

We can still submit orders but they won't be eligible for May/June-Aug/Sept production.

I tried to look back at Ford communications to see if they had said to only convert 9/18 and prior reservations, but couldn't find anything specific.

All that said, your timestamp plays a large factor in your build timing, but so does your configuration.

 

[Gloff]

So, priority code 99 still gets you in line?
Albeit way down, but we still have a spot?

Priority 99 tells Ford you want a 2022 specifically. Your place in line doesn't change, when 2022s start ordering, your spot is relative to the other timestamps.

Say you're an 8/20 reservation that would like a 2021, and a 7/13 and an 8/21 reservation decide to wait for 2022, and a 7/14 wants a 2021.

The dealer converts all four, but only submits your order, and the 7/14 order. Scheduling comes around, and 7/14 gets scheduled by the end of the production year, and yours doesn't. You then order a 2022 along with the 7/13 and 8/21 reservations. The 7/13 would then schedule before yours since his timestamp is before yours, and the 8/21 would schedule after yours since his timestamp is after yours.

It's my understanding that we keep the same spot we had previously, but priority 99 means you are definitely a MY '22 recipient. As such, we will have to place our order later in the summer when those order banks open up. So, we are not locked into anything at this time.

This is correct.

 

[North7]

At first I thought this was our dealership, but I couldn't find a Bob that fits your timeline in our spreadsheet.

I can give you some insight though, since I ran into the same thing at about the 3 days to go mark. Our impression was that Ford had enough reservations by 9/18/20 to build out the entire '21 MY production when accounting for cancellations, many other dealers thought the same thing. Our Allocation formula is based on conversions of reservations prior to that date, so we put the 9/19 + reservations on the back burner (since they didn't count for our allocation, and the likelihood is that none after that date would get built in the 1st quarter of production anyway). We then got an email with about three days to go that explicitly said to convert any and all orders that want to order. So we sent an email out saying that if you want to be considered for a '21, get your order in, not high probability, but you have to have it in for it to be possible.

My understanding is that there will be a scenario late in the '21 MY where Ford won't have the commodities to build the higher packages/options/sasquatch, and will have to start going further down the timestamp list to get to a buildable order (like a stripped base or moderately equipped Big Bend). This is a real possibility, and I assume that was always the case, but myself and other dealers didn't read the communications that way.

We can still submit orders but they won't be eligible for May/June-Aug/Sept production.

I tried to look back at Ford communications to see if they had said to only convert 9/18 and prior reservations, but couldn't find anything specific.

All that said, your timestamp plays a large factor in your build timing, but so does your configuration.

@Gloff what number have you heard for the final conversion percentage?

 

[Gloff]

@Gloff what number have you heard for the final conversion percentage?

I haven't. I haven't gotten a communication from Ford about it, Nathan said 67% though. Our conversion is ~73% all in, but that doesn't account for cancellations.

 

[RoadKiller]

At first I thought this was our dealership, but I couldn't find a Bob that fits your timeline in our spreadsheet.

I can give you some insight though, since I ran into the same thing at about the 3 days to go mark. Our impression was that Ford had enough reservations by 9/18/20 to build out the entire '21 MY production when accounting for cancellations, many other dealers thought the same thing. Our Allocation formula is based on conversions of reservations prior to that date, so we put the 9/19 + reservations on the back burner (since they didn't count for our allocation, and the likelihood is that none after that date would get built in the 1st quarter of production anyway). We then got an email with about three days to go that explicitly said to convert any and all orders that want to order. So we sent an email out saying that if you want to be considered for a '21, get your order in, not high probability, but you have to have it in for it to be possible.

My understanding is that there will be a scenario late in the '21 MY where Ford won't have the commodities to build the higher packages/options/sasquatch, and will have to start going further down the timestamp list to get to a buildable order (like a stripped base or moderately equipped Big Bend). This is a real possibility, and I assume that was always the case, but myself and other dealers didn't read the communications that way.

We can still submit orders but they won't be eligible for May/June-Aug/Sept production.

I tried to look back at Ford communications to see if they had said to only convert 9/18 and prior reservations, but couldn't find anything specific.

All that said, your timestamp plays a large factor in your build timing, but so does your configuration.

Thanks for feed back -

Mid Feb - This is in EM from dealer -

"Reaching out to all of my friends who hold a Reservation after September 19th,
You currently are reserved for a 2022 Ford Bronco! "

Than I got call to place order days before deadline. From what I was told I have 2 constants V6 and MIC top. I would rather wait if it comes to be. Gotta have V6 and hardtop for cold winters up north. Surprised on hardtop still a problem. I hope my BB selection and dealer allocation gets me a lucky draw and fills a spot on the Production line.

 

[Gloff]

Thanks for feed back -

Mid Feb - This is in EM from dealer -

"Reaching out to all of my friends who hold a Reservation after September 19th,
You currently are reserved for a 2022 Ford Bronco! "

Than I got call to place order days before deadline. From what I was told I have 2 constants V6 and MIC top. I would rather wait if it comes to be. Gotta have V6 and hardtop for cold winters up north. Surprised on hardtop still a problem. I hope my BB selection and dealer allocation gets me a lucky draw and fills a spot on the Production line.

Could be, the MIC top is the bigger of the two issues I'd think, Ford builds a lot of the 2.7/3.0 motors already.

 

[North7]

I can give you some insight though, since I ran into the same thing at about the 3 days to go mark. Our impression was that Ford had enough reservations by 9/18/20 to build out the entire '21 MY production when accounting for cancellations, many other dealers thought the same thing. Our Allocation formula is based on conversions of reservations prior to that date, so we put the 9/19 + reservations on the back burner (since they didn't count for our allocation, and the likelihood is that none after that date would get built in the 1st quarter of production anyway). We then got an email with about three days to go that explicitly said to convert any and all orders that want to order.

It's interesting that Ford was not more clear to you dealers, is this typical of Ford dealership communication?

 

[ZackDanger]

It's interesting that Ford was not more clear to you dealers, is this typical of Ford dealership communication?

Yeah... @Gloff should have just DM'd me... I would have been more than happy to provide direction or an answer.*


(*accuracy or correctness of answer not guaranteed)

 

[Gloff]

It's interesting that Ford was not more clear to you dealers, is this typical of Ford dealership communication?

Ford has been very clear, I misread the original launch information, that's on me as a Bronco Specialist.

I know you have some concerns with Ford's communication, I think Ford has handled it better than can be expected considering the circumstances currently impacting the global auto industry. This vehicle launch has been the most transparent I've seen in my 10 years with Ford. The level of information the average Bronco customer knows about Ford's manufacturing and distribution, as well as the pivots Ford has made to satisfy consumer requests is outstanding. I've been through a lot of new and refreshed product launches, and I've never seen Ford change available options/colors/interiors this close to product launch.

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