66.75% final order conversion rate for 2021 Bronco

[XCR440]

Just got our email, 66.75% national conversion rate, KC region was at 76% and our zone at 82%. So now we wait to find out what this means for allocation.

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[Frankie]

How many of these were dealerships converting orders without the customer's consent?

 

[Used2jeep]

Just got our email, 66.75% national conversion rate, KC region was at 76% and our zone at 82%. So now we wait to find out what this means for allocation.

Were you above 82%?

 

[Mattwings]

Thanks for the update. Now the next waiting period starts.......production schedule. I am #1 at my dealer and day 1 order, so heres hoping for 4th of July delivery!

 

[Compta38]

How many of these were dealerships converting orders without the customer's consent?

probably 50%...I fully expect to see these on dealer lots with a substantial markup come July.

 

[Rubisquatch]

Thanks for sharing. Great for Ford but higher than many here expected. So, with 190k reservations this means about 126k converted. If we assume 66k reservations made in MY21 then that leaves Ford with 60k reservations to make for MY22. Thought somewhere we saw that 30% of reservations were made in first week and 30% of 190k is 57k so basically first week reservations are most likely to get a MY21.

 

[lobbs611]

So..., how does that translate to number of actual orders placed? Rates are fun and all but can be easily manipulated to fit a narrative.

 

[XCR440]

Were you above 82%?

Yes, we're at 93% (on total reservations), fits the norms, we're a tiny dealer so we know most of the reservations holders, our zone is small dealers, so that hits the higher %.

 

[Used2jeep]

Yes, we're at 93% (on total reservations), fits the norms, we're a tiny dealer so we know most of the reservations holders, our zone is small dealers, so that hits the higher %.

So you didn't necessarily pick up much from that because your competitors were similar to you. Gotcha. Good luck!!

 

[Karl_in_Chicago]

Who did you order from? My Dealer is Zeck in Leavenworth

Pretty sure, as a dealer, they ordered from Ford

 

[Razorbak86]

Just got our email, 66.75% national conversion rate, KC region was at 76% and our zone at 82%. So now we wait to find out what this means for allocation.

Nathan, do you know whether those conversion rates are calculated against orders with pre-9/18 reservation timestamps (a small subset of total orders), simply for allocation purposes, or against total orders to date?

 

[Atomicdog]

So..., how does that translate to number of actual orders placed? Rates are fun and all but can be easily manipulated to fit a narrative.

Exactly. I want to know the number of orders and base the percentage off their claim of 190,000.

 

[Newbie]

Thanks for sharing. Great for Ford but higher than many here expected. So, with 190k reservations this means about 126k converted. If we assume 66k reservations made in MY21 then that leaves Ford with 60k reservations to make for MY22. Thought somewhere we saw that 30% of reservations were made in first week and 30% of 190k is 57k so basically first week reservations are most likely to get a MY21.

 

[JaxGtc]

How many of these were dealerships converting orders without the customer's consent?

Exactly. Since the reservation deposit was with the dealer, they could refund the deposit for anyone who declined to order or was a non-contact, convert with the person's name still on the reservation, and then "no match" them when it was delivered. The "no match" was designed to protect them against cancellations, but they are definitely going to game the system. Unfortunately there will be Broncos on lots for sale before reservations are filled, something Ford guaranteed would not happen. Really sad for everyone waiting patiently and trying to follow the rules.
Ford needs to revisit this issue and tighten this up. I see the potential for a lot of abuse.

 

[Fordmanbob]

Pretty sure, as a dealer, they ordered from Ford

Yeah....just realized that.

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