- First Name
- Jake
- Joined
- Jan 4, 2020
- Threads
- 11
- Messages
- 2,338
- Reaction score
- 7,076
- Location
- various, construction engineer.
- Vehicle(s)
- '13 SLK55 AMG, '15 Indian Chief, '15 WRX
- Your Bronco Model
- Badlands
- Banned
- #121
It appears that you (as well as others suggesting people cancel if they don't like the process) are having trouble separating the product from the customer service, or experience, if you will. Your assertion that if the process was less than average, people would not follow through on the purchase is puzzling. Have you ever been standing in a poorly managed rollercoaster line where people jump in front of your after waiting for an hour? Do you grumble and wait slightly longer in the blazing sun for your turn, perhaps vent to those around you or to the park owner, or do you silently leave the line and abandon your time spent there because it seems unfair?This isn't really a mess up at all by Ford as evidenced by the fact that you are still here. If this was a mess up then you would have cancelled your order and moved onto something else. But no, just like everyone else on here you will be just like a little puppy waiting for his treat. You will take it anytime Ford delivers and be damn glad you go it!
The buying experience is intertwined with the product experience and it may take a lot of shit buying experience before it exceeds the perceived value of the product, but it all adds up. Human nature, being what it is, folks will let stuff slide but it build up a tiny bit of resentment. If you have ever had a big, blow out, relationship ending argument, you know it is not about whatever the agreement is about, but the final straw if all the little aggravations that came before.
I gripe about Ford's timeline and statement choices when we find out later they they appear to not have been made in good faith because I find it cathartic to some extent, blowing off steam instead of letting it fester. I am not in the position where I need another vehicle, nor am I concerned about the Fed jumping interest rates, due to the 1970's style inflation we are experiencing, before my Bronco is delivered. Some people will find that the increasing cost associated (purchase/fuel/interest/dropping 401(k) numbers) is the proverbial final straw and will drop out in six or eight months, others will need a vehicle and be forced to drop out. Still others will be (un) surprised when Ford chooses to to alter the deal further or throw another round of priority orders or whatever, and they will go. It won't be about a new priority order (since they stayed through the first one), it will be the additive total of all the broken promises and so forth.
How many would have done a reservation, perhaps put down a larger deposit at a dealer, if they knew then what they know now? I don't know the answer, but it would be less.
Short version is that people won't quit after complaining, complaining means they still care, so encouraging them to cancel is a waste of time, unless you get some thrill or feeling of superiority by doing it, which is an issue beyond random internet forums to address. When they get that final straw, you won't hear from them at all, they'll just be gone.
I knew a guy who actually did act like you suggest, whenever he got crappy service or food at a restaurant, he never went back. We had to expand our lunch place radius immensely to accommodate his wishes in very short order. Eventually he brown bagged it, not enough time to drive out to a place he didn't excommunicate and back during lunch.
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