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Honest question

fschael

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Where do you think this cluck up will land on the list of corporate missteps I understand covid but Ford was woefully unprepared for the demand of this vehicle. So like new coke bad? Or red Sox trading Babe Ruth bad?
What Brand is not affected at this moment?
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TJconvert2.7

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What Brand is not affected at this moment?
Ford. With the bronco sport.

chevy. With the lot of trailblazers I pass.

toyota. Sellingthe Prius with a discount.

etc etc
 

Carolina Jim

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Fortunetelling: In about a year, Harvard Business School will start their case study process on the Bronco brand revival and first year roll out.
If you can, ask Harvard to also mention the oddball interior accent colors, and the crappy load floor
 

TJconvert2.7

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BroncoJay

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I for one am ecstatic Ford brought the bronco back...
Sure there have been some missteps but damn who gives two shits. In the end will any of this change the way I live my life? Nope...

but once I get her later this summer, many adventures lie ahead... so that being said my guess the bronco will only make my life better...
Good on ya Ford
 

Bituman

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Within the scope of corporate missteps, this is probably no. 5672.
 

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North7

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What, is there a misstep?
Define First time please
Not having followed the Bronco since the reveal to have seen all of Fords misteps that have absolutely nothing to do with Covid.

B&P
Missy
Winch
Camera
Timestamps
Priority orders
Etc, etc, etc.
 

Who iz

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Not having followed the Bronco since the reveal to have seen all of Fords misteps that have absolutely nothing to do with Covid.

B&P
Missy***
Winch
Camera
Timestamps
Priority orders
Etc, etc, etc.
*** Didn't remember her name being Missy??
Oh well, I least I will be enjoyin' the ride, assuming I am not hung correctly!
 
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Skdmarc

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Wait, Lux is a constraint? I thought I was making that up......
I feel like I'm in the old Chris Rock snl sketch how much for two wheels and a door? I'll give you 50 cents if you just drive by my house lol
 

edgeflyer

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If Ford created the vehicle we all hope it will be, then you may be right…..a tough titty said the kitty, but the milk’s still good mentality will prevail.

I’m only speaking for myself here, but I will be very hesitant to voluntarily subject myself to a process like this by Ford ever again.

Here come a couple more cliches…..fool me once, shame on you, fool me twice, shame on me. The priority order blindside to me is the one unforgivable aspect of this delay……it was calculated and sneaky, and for me might be “a bridge too far” when it comes to future Ford vehicle purchases with a similar process.

I can live with commodity constraints. They launched during the height of the pandemic (7/2020), so that shouldn’t have been too much of a surprise for a company with its thumb on the pulse of America, but whatever. At the very least, they certainly knew what challenges they had and with what assets were constrained when they allowed dealerships to provide line-jumping passes at the expense of those who through luck or perseverance, or both, had early timestamps.

That banana republic priority order giveaway pushed a lot of people from 2021 to 2022. Thousands lot of constrained assets were used up and affected thousands of peoples build dates, or build years.

But I digress. Ford will sell 10’s of thousands, and those people that miraculously receive unexpected builds (much like the neighbor of a serial murder will undoubtedly claim shock and disbelief to a doe eyed reporter), or those that don’t, but expected as much, will be pleased with the process……but I, and I presume others will remember and take a pass.
Beautifully written.
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